George Valerkou
Available

George Valerkou

Social Media Manager, Marketing ConsultantLondon, United Kingdom
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George Valerkou
Available

George Valerkou

Social Media Manager, Marketing ConsultantLondon, United Kingdom
Work history
    W
    W
    Marketing Project ManagerWillis Towers Watson
     - London, United KingdomFreelance
    • Production of new marketing assets (including demos, case studies, testimonials, industry insight reports) in a variety of formats (print, digital, PowerPoint, video) for teams internationally including Australia, Russia, Colombia, France, Sweden and Malta • Ensuring all marketing assets are on brand and aligned with our global business strategy • Coordinating the localisation of marketing assets when required, liaising with all key stakeholders • Managing external agencies, freelancers and suppliers • Operating within Willis Towers Watson’s agreed policies, procedures and core values, demonstrating a consistent and corporate approach • Stakeholders included the Affinity Global and local teams, including marketing and sales
    Google logo
    Google logo
    Marketing Project ManagerGoogle
     - London, United KingdomFreelance
    • Project management of the Grow with Google Success Stories programme. From helping to source new leads, to working with agencies on video production and promotion of the stories, end to end project management • EMEA-wide integrated marketing campaigns including Western Europe, Nordics, Eastern Europe, Balkans, Middle East, North Africa, Sub-Saharan Africa • Released the first ever Grow with Google Hero Success Stories • Increased the YouTube channel subscription numbers by over 750% in a year • Lead management and redevelopment of the Grow with Google YouTube channel, optimising the channel for multiple audiences, building subscription numbers and showcasing our users’ Success Stories and training content • Communications strategy and development. Delivering regular updates to internal stakeholders on results and impact, external newsletter development, defining a social media strategy, while all the time keeping track of our strategic goals and results • Creating and sharing best practices and driving innovative ideas that can scale across EMEA • Stakeholders included the Grow with Google global and local EMEA teams, the wider brand and reputation team and external partners such as creative agencies and businesses featured in the Success Stories programme
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Skills
  • Marketing
  • Marketing Strategy
  • Social Media
  • Digital Transformation