About me

An experienced marketing professional with a proven track record of delivering the full cycle of the marketing mix in B2B, B2C markets regionally and internationally. Extremely results-driven and focused on using creativity and innovation in campaigns focused on audience development initiatives that drive sales, brand awareness, and engagement. Currently combining my love of the arts and marketing, to develop social media marketing and PR strategy.

QuestionsProjectsExperienceTeam

• Asian, Black and ethnically diverse creatives, Inc Arts have created a safe, colloborative, and insightful networking space
• Suzanne Alleyne speaks at the Big Inc Arts Zoom

Work history

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Senior Marketing Officer, Global RetentionThe International Rescue Committee
Feb 2022London, United KingdomFull Time
The IRC is on the ground in more than 40 countries, providing emergency relief, relocating refugees, and rebuilding lives in the wake of disaster. Responsibilities include: - Support the Senior Director of Supporter Experience and Retention in the delivery of IRC’s supporter journey work globally (Germany, Sweden, USA and South Korea). - Assist in the set-up, optimization, and assessment of IRC’s supporter journeys market per market. - Support and coordinate on elements required by markets to effect optimized journeys and campaigns, such as the development of creative assets, copy, images. - Provide reporting, KPI, data, and analysis for the delivery of optimized supporter journeys to key stakeholders and Global SMT. - Recruitment/procurement of any global agencies/consultants/firms working on supporter journeys and leading the delivery of plans/SOW.
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Marketing ExecutiveAscential Events
Apr 2015 - Aug 2018London, United KingdomFull Time
Retail industry news, analysis, video, key retail market data and events –across the entire retail sector. Responsibilities: • Develop highly innovative, engaging and automated email marketing campaigns (Marketo) • Lead generation through analysis and lead based content shared through the website, webinar, video, and social media • Assist Marketing Manager with tactical nurture campaign for targeted segments (flagship event -Retail Week Live) • Successfully managing a total budget of £50,000 across all campaigns • Responsible for proactive database development, management, and cleansing, to support strategic marketing strategies, sales department (salesforce) and long-term audience development and client retention • Sourcing, creating and using content for inbound marketing campaigns • Website updates (Go Showoff, events one) – lead on content updates across multiple websites

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Skills

• Marketing
• Digital Marketing
• Marketing Strategy
• Copywriting
• Social Media Marketing
• Brand Management
• Communications
• SEO
• Public Relations
• Email Marketing

Education

Arts and Event Management BA (hons)London South Bank University
Sep 2008London, United Kingdom
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A Level Dance StudiesRoyal Academy of Dance
Sep 1998 - May 2000London, United Kingdom