Georgia Alexia Benjou began her twenty+ year fashion career as a national buyer and merchandiser in New York City, Milan and Paris for luxury and designer houses, including Hermes, Dolce & Gabbana, Christian Dior, and Chanel.
In search of more creative work, she left The Big Apple in 2002 for the West Coast, and decided to make the leap from merchant to editor and stylist – a job move that was unconventional at the time.
In addition to Georgia’s on-model and still life styling expertise for print and film, she also writes about beauty and fashion trends, product roundups, and industry personality interviews. Her clients include award-winning regional publication 5280 Magazine, Numéro Russia, Inspirato Magazine, dreamingless, and Design Scene. She has also styled advertising campaigns for The Brown Palace Hotel, Hyde Park Jewelers, Costco, Clairol, Oil of Olay, Glo Cosmetics, and American Crew.
In addition to her styling and editorial work, she consults with emerging designers and brands on collection merchandising and product assortment, as well as reviewing market positioning and pricing strategy. She has also taught fashion history courses for the University of Denver's continuing education program, as well as sat on numerous fashion juries and panels.
Georgia was educated in the USA and UK. After graduating from university, she worked in the Executive Office of the British Council for 6-months. She returned to the US to pursue a graduate degree in Art History at New York University's Institute of Fine Arts.
Projects
Work history
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CEO & OwnerGeorgia Alexia Benjou
Denver, United StatesFull Time
Production, coordination and styling. Editorial features. Advertising campaigns. Business development.
• Conceive and develop original fashion and beauty editorial content for both print and digital media.
o Identify key trends of the season.
o Calendar print and digital editorial, balancing mix of features, articles, designer interviews, and trend/advice stories.
o Conceptualize, edit, creative direct, and style fashion features and trend pages.
o Research and prepare inspiration/story boards and lead pre-production meetings with clients.
• Select, organize and manage creative teams.
• Accountable for client budgets, and deliver projects on deadline and within budget.
• Develop network, including public relations firms, designer press offices, and luxury fashion houses.
• Establish fashion editorial point of view and voice for new publications.
• Strategize with publisher business development opportunities to increase readership engagement and create additional revenue streams, including ancillary publications, online video content, and event series.
• Cultivate brand image and direct new product offerings for emerging brands.
• TV presenter, on-air/brand spokesperson, and media trend and keynote speaker.
US Ready-To-Wear Collections Merchandise ManagerHermés
- New York, United StatesFull Time
Directed men's and women's ready-to-wear, shoe, hat and glove collections for 14 US boutiques. (Full resume available upon request)
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Skills
- Wardrobe
- Fashion
- Fashion Advertising
- Creative Art Direction
- Producing
- Brand Collaboration
- Brand Analysis
- Trend Analysis
- Fashion Editorial
- Fashion Writing