Work history
Design and Marketing CoordinatorBig Chill
- London, United KingdomFull Time
Big Chill are a group of established London bars and event spaces.
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DESIGN
• Designed and produced all branded articles for both venues including menus, posters, signage, social, mailers, digital content and more.
• Implemented a design template structure, increasing company efficiency for assets with a high turnover. As a result cost cutting for the department.
• Lead production of all co-branded projects including collaborations with Beefeater, Jägermeister, Havana & Camden Town Brewery from design concept to fruition.
• Design content featured in Time Out Magazine, Evening Standard, River Island, Yahoo and The Residence.
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SOCIAL
• Produced all social media copy and imagery by means of drink, food, venue and event photography.
• Managed art direction and introduced new creative content styles including GIF, video and animation, increasing social engagement and digital presence.
FACEBOOK PERFORMANCE
• Video performance: +292%
• Average daily users reached: +233%
• Impressions: +171%
• Link clicks: +146%
INSTAGRAM PERFORMANCE
• Engagement: +107%
• Media Sent: +88%
• Followers: +13%
• Successfully spearheaded all social campaigns by implementing new testing structures to optimise Facebook Ad performance and utilise budgets.
• Commissioned new social software for scheduling and analytical purposes, increasing digital marketing productivity and development of user data analysis.
• Composed monthly reports and commentary to be presented to the Board of Directors showing positive growth in social figures.
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MARKETING
• Offered and took ownership of brand copywriting for press releases, brochures, mailers and website content.
• Worked hand in hand with Marketing Manager on all promotional activations and PPC audits.
• Produced and put into effect an annual critical content plan, helping to analyse and track all projects identifying opportunities to reach and exceed targets.
• Collaborating with high profile influencers and press to increase brand profile. Including hosting AW18 and SS19 terrace launch events.
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ManagerLove Stories Intimates
- London, United KingdomFull Time
Love Stories are a Dutch retail chain with 18 boutiques covering Europe and Australia.
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• Controlled all store administration including banking, stock checks and customer complaints. Additionally constructed a new rota system, improving employee communications.
• Implemented training and introduced daily briefings for all staff ensuring the highest level of customer service and increasing company productivity.
• Organised and hosted all in-store press events and collaborations with influencers, growing brand awareness and initiating new partnerships.
• In charge of generating all social content by means of photography for the brands UK flagship store.
• Initiated and implemented creative collaborations with named brands locally, including Bobbi Brown increasing brand awareness and driving footfall.
• Adhered to branding and visual merchandising guidelines however making creative contributions where necessary, such as implementing a new store layout improving customer experience and aesthetics.
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Skills
- Data Analysis
- Branding
- Content Strategy
- Video Editing
- Copywriting
- Graphic Design
- Photography
- Analytics
- Adobe
- Facebook ADS