Georgia Farey

Georgia Farey

Communication & Marketing DirectorLondon, United Kingdom
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Georgia Farey

Georgia Farey

Communication & Marketing DirectorLondon, United Kingdom
About me
In September 2018 I accepted the role as Marketing and Communications Director for Huntsman, Savile Row . The position is a temporary role to create and implement a marketing strategy for the house and build plans for their centurion activations in 2019. With over 10 years Fashion Marketing and PR experience, I launched my career by joining one of the world’s most prestigious high street stores, Topshop, as an Events Assistant. I worked on all major promotions and events, store launches, and both national and local communications. A major highlight during my time in this role, was launching the first Kate Moss collection in 2014. After three successful years at Topshop, I decided to further my knowledge of events management and retail marketing by taking a position at the luxury retailer Harvey Nichols, as Senior Events Assistant. I was responsible for all events across seven UK stores as well as contributing to all areas of marketing for a number of categories, giving me the opportunity to obtain a more rounded experience. Seeking a different challenge, I accepted a maternity cover role at JOY as a Press & Marketing Manager for nine months. Following the experience at both high end and high street brands, I decided to pursue a career within the luxury fashion sector and I took on the role of PR Manager for Hackett London. After three years I progressed to Head of Global PR and following a restructure within the marketing team, I accepted the position of Head of Global Marketing (Content and Communications) in July 2017. My role was to lead all creative content and communications across Hackett’s communication channels.
  • Huntsman Bespoke 100- New Product launch
    Huntsman Bespoke 100- New Product launch
  • Huntsman & Sons AW Ready To Wear Campaign
    Huntsman & Sons AW Ready To Wear Campaign
  • Huntsman Savile Row & Jo Malone fragrance launch
    Huntsman Savile Row & Jo Malone fragrance launch
Work history
    Marketing & Communications DirectorHUNTSMAN & SONS
    London, United KingdomFreelance
    • Resetting the marketing department for this prestigious 170 year old company, a key KPI within this role is to develop and drive a global multi channel marketing strategy to support company growth and build brand awareness. • Working directly with the CEO I have created sales targets, brand communication and content strategies for 2019 in the UK, US and for Asia. Providing communication counsel to enhance the company’s success in a proactive and reactive communications strategy. • I have worked extensively on 2019 centurion celebration plans that include exclusive product launches, a website redesign, brand partnerships and collaborations which are all supported by a series of client and PR events throughout the year. • In the first 6 months I have created a “House Handbook” ,analysed (and cleaned) the CRM databases, built creative content assets for the house including imagery and videos, I have re-structed all client communications including email marketing and social media. I have also sourced a PR agency and a Global media agency. • I have successfully launched a new service for the house with a 360 Marketing approach. The campaign saw a 64% increase on sales in the first four weeks and an increase of footfall, website traffic and followers on social media. • I have created a Marketing budget and advised on the best investment strategy across the full spectrum of the marketing channels.
    Hackett London logo
    Hackett London logo
    Head of Global Marketing (Content and Communications)Hackett London
     - London, United KingdomFull Time
    • Leadership, management and production of all Global Marketing, PR, VM and Digital content and communication plans. • Managed Hackett’s 360 communications team to create integrated cross-functional campaigns to drive footfall, sales and brand awareness to Hackett. • Managed all international marketing communications teams in Europe, Asia, Middle East and the US and all global store launches. • Briefed and managed external creative agencies, suppliers, production companies and small in house creative teams including global PR agencies, media agencies, social media agencies and VIP product placement agency. • Created and managed the Global marketing budget.
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  • Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Digital Marketing
  • Strategy
  • Brand Marketing
  • Media Relations
  • Videography
  • Public Relations
  • Communications
    A LevelChislehurst and Sidcup grammar school
    London, United Kingdom