In September 2018 I accepted the role as Marketing and Communications Director for Huntsman, Savile Row . The position is a temporary role to create and implement a marketing strategy for the house and build plans for their centurion activations in 2019. With over 10 years Fashion Marketing and PR experience, I launched my career by joining one of the world’s most prestigious high street stores, Topshop, as an Events Assistant. I worked on all major promotions and events, store launches, and both national and local communications. A major highlight during my time in this role, was launching the first Kate Moss collection in 2014. After three successful years at Topshop, I decided to further my knowledge of events management and retail marketing by taking a position at the luxury retailer Harvey Nichols, as Senior Events Assistant. I was responsible for all events across seven UK stores as well as contributing to all areas of marketing for a number of categories, giving me the opportunity to obtain a more rounded experience. Seeking a different challenge, I accepted a maternity cover role at JOY as a Press & Marketing Manager for nine months. Following the experience at both high end and high street brands, I decided to pursue a career within the luxury fashion sector and I took on the role of PR Manager for Hackett London. After three years I progressed to Head of Global PR and following a restructure within the marketing team, I accepted the position of Head of Global Marketing (Content and Communications) in July 2017. My role was to lead all creative content and communications across Hackett’s communication channels.
Marketing & Communications DirectorHUNTSMAN & SONS
London, United KingdomFreelance
• Resetting the marketing department for this prestigious 170 year old company, a key KPI within this role is to develop and drive a global multi channel marketing strategy to support company growth and build brand awareness. • Working directly with the CEO I have created sales targets, brand communication and content strategies for 2019 in the UK, US and for Asia. Providing communication counsel to enhance the company’s success in a proactive and reactive communications strategy. • I have worked extensively on 2019 centurion celebration plans that include exclusive product launches, a website redesign, brand partnerships and collaborations which are all supported by a series of client and PR events throughout the year. • In the first 6 months I have created a “House Handbook” ,analysed (and cleaned) the CRM databases, built creative content assets for the house including imagery and videos, I have re-structed all client communications including email marketing and social media. I have also sourced a PR agency and a Global media agency. • I have successfully launched a new service for the house with a 360 Marketing approach. The campaign saw a 64% increase on sales in the first four weeks and an increase of footfall, website traffic and followers on social media. • I have created a Marketing budget and advised on the best investment strategy across the full spectrum of the marketing channels.
Head of Global Marketing (Content and Communications)Hackett London
- London, United KingdomFull Time
• Leadership, management and production of all Global Marketing, PR, VM and Digital content and communication plans. • Managed Hackett’s 360 communications team to create integrated cross-functional campaigns to drive footfall, sales and brand awareness to Hackett. • Managed all international marketing communications teams in Europe, Asia, Middle East and the US and all global store launches. • Briefed and managed external creative agencies, suppliers, production companies and small in house creative teams including global PR agencies, media agencies, social media agencies and VIP product placement agency. • Created and managed the Global marketing budget.
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- Marketing Strategy
- Social Media Marketing
- Digital Marketing
- Brand Marketing
- Media Relations
- Public Relations