I am a marketing, PR and communications professional specialising in content marketing, digital marketing, social media, influencer outreach and PR. I have a first class honours degree in Fashion Media & Marketing, alongside 4 years of experience in the marketing and PR industry. From assisting in the e-commerce department of a fashion start-up to working in the marketing and press department of a large UK home retailer, I have a breadth of professional experience. This experience enables me to provide valuable insight and present results-based strategy to clients.Locked Pro Plan feature
I am responsible for the organisation and implementation of many successful retail marketing campaigns including formats such as radio, press, display advertising, in-store POS, influencer outreach, digital marketing and PR. I also have responsibility for film/television PR, having gained the company coverage on Shopping with Keith Lemon, Don't Tell The Bride, Come Dine With Me, This Morning and more. I also work closely with publications such as Ideal Home, Home Style, and Good Homes magazine to gain product and corporate coverage.
I worked as a freelance writer for C for Conscious, writing articles for the journal alongside writing pieces for the new sustainable fashion course launch.
As a freelance marketer for LUMI Consultancy, my work is extremely multi-faceted and my time is distributed across many of our clients. Via the consultancy I have worked on campaigns and video editing for Barry M Cosmetics. I have additionally worked with many smaller beauty brands on social media campaigns, launches into stores such as Boots and Superdrug, created pitch decks and line sheets, and written content for client's online platforms.
Focusing mainly on content marketing and social media, my responsibilities included: article writing for the Luneia Skincare blog, social media strategy for the launch plan (including launch phase timings, follower targets, and posting schedules for multiple platforms), social media creative planning (including colour scheme creation and image/video sourcing) and increasing audience engagement and mailing list subscriptions.
In charge of Instagram Stories, Twitter and Facebook posting for Fashion Scout’s AW19 event at London Fashion Week featuring catwalk shows, brand sponsors and VIP guests located at Freemasons Hall in Central London.
My responsibilities included: - creating films for the PR Dispatch YouTube channel - writing copy and blog posts for the website - creating still and video content for social media platforms - helping to create and execute social media plans - helping to run PR Dispatch events - keeping the PR Dispatch magazine database up to date - creating infographics for the website and events
My responsibilities included: - writing copy for social media and the website - creating still and video content for social media platforms (including gifs and moving image) - helping to create and execute social media plans - social media engagement - creating blog posts and content for the website - website photography - contacting editors/dropping off samples - helping to secure press for brands - writing press releases - helping to run brand events - keeping LFA's contact database up to date
I was in charge of creating film and photographic content for the TATE and Tate Exchange social media channels for the Tate Exchange campaign 2018.
Responsibilities included: - Helping to run gallery openings, open days, preview evenings and degree art shows - Providing promotional material to the public - Using interpersonal skills to engage with vistors - Checking in visitors to the events - Giving guided tours of the building/art shows - Managing smaller events when managerial staff are not present
For Fashion Scout, and sister company 'Graduate Fashion Week', I wrote pieces for their online news platform. This covered all the latest fashion news and enabled me to work on specific campaigns for LGBT+ History Month and the Creative Merit Award season.
Developing skills in digital marketing including SEO, SEM, SMO, social media strategy, content marketing, PPC campaigns, analytics, e-commerce, and international digital business.
First Class Degree Winner of 2019's 'Fashion in Print' Award - Sponsored by GFSmith and Magalleria Skills Developed Throughout This Degree Included: - Creative Marketing, Advertising and Campaigns - Social Media Marketing - PR and Communications - Writing for Online and Print Editorial - Report Creation - Graphic Design - Photography and Videography - Fashion Styling and Set Design - Beauty and Interior Design Marketing
Winner of 2019's 'Fashion in Print' Award Sponsored by GFSmith and Magalleria for the creation, development, marketing, distribution and sales of my independent magazine 'Having a Nosey' (havinganosey.com).