I am a marketing, PR and communications professional specialising in content marketing, digital marketing, social media, influencer outreach and PR.
I have a first class honours degree in Fashion Media & Marketing, alongside 4 years of experience in the marketing and PR industry. From assisting in the e-commerce department of a fashion start-up to working in the marketing and press department of a large UK home retailer, I have a breadth of professional experience. This experience enables me to provide valuable insight and present results-based strategy to clients.
Projects
- Marketing & Content - Having a Nosey MagazineI am the Founder and Head of Marketing & Content at Having a Nosey Magazine, a digital and print magazine for politically conscious creative female and non-binary people. Since launching the platform in 2018 I have created a successful content-full website, an engaging Instagram presence, launched numerous influencer campaigns, created both organic and paid social posts, had various PR successes, and created a popular podcast and print publication. In June 2019, as the founder, I won the Fas
- Social Media Assistant - Fashion Scout Events | London Fashion Week AW19/20In February 2019 I worked as a Social Media Assistant at London Fashion Week for Fashion Scout Events. I was in charge of getting all content out correctly and on-brand for Instagram Stories, Twitter and Facebook. In addition to this, I had a goal to reach for sponsor related and celebrity posts. With tight turn around times of just 5 minutes to get content up after each show, this was a massively fast-paced role. Below are a few screenshots from different mediums.
- Freelance Writing - Fashion Scout EventsFor just over a year I was a freelance writer for Fashion Scout Events and sister company Graduate Fashion Week for their online news page. Through this job I was able to work on an LGBT+ History Month campaign, interview award winning designers, and write longer form pieces regarding the history of the brand. Below are just a few examples from my time freelancing with Fashion Scout Events.
- PR Dispatch Videography and Graphic Design WorkIn 2018 I undertook an internship with PR Dispatch, during which I created content for the social media channels, blog, and private platform. Below I have included an example of a promo film I created for one of their events and an excerpt of an infographic I created for the journal.
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Work history
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Marketing & PR ExecutiveThe Range
Plymouth, United KingdomFull Time
Responsibilities include:
- Heading up product and corporate PR strategy, outreach and analysis.
- Reporting on and analysing data from media coverage in print, digital and broadcast formats.
- Managing media relationships on behalf of the business.
- Writing all external press releases and pitches for The Range products.
- Seasonal lookbook creation and PR event management.
- Managing specific store opening marketing campaigns involving printed POS assets (leaflets, posters, bollard covers, etc), radio advertising, press advertising, influencer marketing, email, social and display/digital advertising.
- Managing reactive marketing strategy in response to competitor activity.
Freelance WriterC for Conscious
- London, United KingdomFreelance
I worked as a freelance writer for C for Conscious, writing articles for the journal alongside writing pieces for the new sustainable fashion course launch.
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Skills
- Digital Marketing
- Social Media
- Journalism
- Copywiting
- Content Creation
- PR
- Campagin Management
- Content Editing
- Editorial Content
- Writing
- Content Marketing
- Influencer Marketing
Education
Certification in Digital MarketingThe Open University
- Plymouth, United Kingdom
Developing skills in digital marketing including SEO, SEM, SMO, social media strategy, content marketing, PPC campaigns, analytics, e-commerce, and international digital business.
BA (Hons) Fashion: Media and Marketing Arts University Plymouth
- Plymouth, United Kingdom
First Class Degree
Winner of 2019's 'Fashion in Print' Award - Sponsored by GFSmith and Magalleria
Skills Developed Throughout This Degree Included:
- Creative Marketing, Advertising and Campaigns
- Social Media Marketing
- PR and Communications
- Writing for Online and Print Editorial
- Report Creation
- Graphic Design
- Photography and Videography
- Fashion Styling and Set Design
- Beauty and Interior Design Marketing
Awards
Fashion in PrintArts University Plymouth
Winner of 2019's 'Fashion in Print' Award Sponsored by GFSmith and Magalleria for the creation, development, marketing, distribution and sales of my independent magazine 'Having a Nosey' (havinganosey.com).