GM

Georgia Michalopoulou

Fashion StylistLondon, United Kingdom
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Melody Small
Pip Jamieson
GM

Georgia Michalopoulou

Fashion StylistLondon, United Kingdom
Projects credited in
  • Stitch Fix: UK Launch
    Stitch Fix: UK LaunchIn 2019, Stitch Fix—the online personal styling service worth over $2 billion—launched its first international version in the UK. I was initially hired as a translator/"Brit-picker" to adapt their web copy for a British audience, but the role eventually morphed into general UK content strategy. In addition to my consulting work, I also wrote and adapted their British website, the UK version of the app, the help centre, several email campaigns, tons of print collateral, and hundreds of customer s