Work history
Marketing & PR Manager
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• Extensive knowledge and experience on all aspects of Marketing and Public Relations
• Responsible for managing the Marketing Assistant, ensuring objectives are clear, work load is manageable and tasks are completed in an efficient and timely manner
• Develop, upkeep and maintain the season marketing communication calendar
• Create copy and content for website, social media channels, blog, product descriptions and e-blasts
• Responsible for maintaining, updating and editing the website on a daily basis
• Management of CRM and loyalty card system
• Plan and host new product and service launches and press events
• Managing beauty app partnerships and bookings
• Work closely with external design agency for website build, POS, promos development of new website launch
• Manage costs and budgets for marketing and PR activities
• Maintaining visual POS signs and print material
• Manage seasonal merchandising campaigns to ensure consistent marketing messages across all sites
• Social media management across all channels (Facebook, Twitter, Instagram, Pinterest, Blog)
• Initiate brand partnership management in the luxury sector
• Responsible for all press releases and liaising with key press and bloggers
• Confident using Photoshop CS4, Microsoft Office and Word press
• Management of high profile international and celebrity clients
• Responsible for leading all marketing, PR and social media campaigns and strategies
Skills
- Advertising
- Digital Media
- Events
- Marketing PR
- Promotions
- Brand Management
- Direct Marketing
- Email Marketing
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
- Communications
- Office
- Photoshop
Education
Advertising and Public Relations
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Bachelor of Commerce