I'm Georgia. I'm a content expert. That sounds fancy, but basically what that means is, I can help you find the right words.
How you talk to your audience, how you talk about yourself, how you talk about your products - it's all fundamental in getting your message in the right place, and making a real tangible impact.
I can help you figure out what that message is, how to get it in the right place, and how to achieve your strategic goals through awesome content.
Projects
Work history
Communications Improvement ManagerParkinson's UK
London, United KingdomFull Time
- Continually driving improvement in external communications output and processes
- Achieving the highest impact through external communications, making the best use of resources, and helping the organisation develop its understanding of what effective communications means.
- Leading and chairing the annual communications prioritisation process: engaging with stakeholders, setting priority levels, communication plans, and ensuring priority levels translate to resource allocation.
- Putting consistent evaluation at the heart of all external communications: measuring impact, sharing best practice, and ensuring evaluation feeds into the prioritisation process.
- Seeking opportunities for continuous improvement: championing process improvement, focused on measurable impact and effectiveness, driving the use of tools that support the improved processes.
- Effective and smooth running of the directorate: effective resourcing, both reactive and proactive.
- Part of the directorate management team.
- Line management of the communications improvement team
Content ManagerParkinson's UK
- London, United KingdomFull Time
- Delivering a high standard of effective and inspiring content across the charity’s website by maintaining core, owned and global content, and supporting the devolved editorial team.
- Providing leadership on content strategy and best practice, developing a content ecosystem for use by all content creators, which houses content strategy, brand tone of voice guidance and style guide.
- Developing and delivering brand and tone of voice training to new starters and the wider organisation both in person and online.
- Delivering excellent content design, copywriting and production for both owned projects and to internal clients, focusing primarily on the needs of our core audience, people with Parkinson’s. This involves testing and optimising all content with the needs of the user at the heart of all we do.
- Writing the charity’s annual report and identifying the best way to report impact to our stakeholders and members.
- Working both internally and with agencies to map user journeys and job stories in order to improve UX.
- Leading on the development Parkinson’s UK’s tone of voice as part of the 2019 brand refresh.
- Working on key international campaigns, including acting as content lead on World Parkinson’s Day’s #UniteForParkinsons campaign.
- Leading on content creation groups, a project which fast tracks optimisation on specific topics, promoting and refining underperforming content with proven value to the user.
- Line managing and developing a team of digital content experts and copywriters.
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Skills
- Copywriting
- Copywriting Editorial
- Content
- Content Analysis
- Content Creation
- Editorial Campaigns
- Blog Content
- Analysis Insights
- SEO
- Optimisation
Education
S
S
Bachelor of Arts (BA) Southampton Solent University
Southampton, United Kingdom