Work history
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Senior Account ExecutiveMischief PR
London, United KingdomFull Time
I am currently working across the Unilever and TUI portfolio (Sure, Impulse, Wilkinson Sword, TUI, First Choice and Marella) and am responsible for supporting and implementing all brand communication plans and strategy. This involves idea generation, media relations, category analysis, content creation, influencer marketing, events, social media, brand partnerships and activations.
Previously I gained expertise within the FMCG food industry, working across Asda and Meantime Brewery. In this role, I worked with internal categories to develop trend led NPD, later launching them into UK stores and bringing direct sales into the business through PR activation. Other responsibilities included: exposure for the brand through news + features, press office management, taste testing and newsjacking.
Skills
- Marketing PR
- Word
- Singing
- Spanish
- French
- Events
- Product Development
- Brand Management