Hi, I'm Georgie!
I'm a professional Lifecycle Marketing Specialist with 5 years experience leading the international marketing at Houzz (the world's largest website for home redesign) and have been heavily involved in scaling and building the business from the ground up. Before Houzz I gained 2+ years experience working in advertising for large FMCG clients such as Pantene, and Sensodyne.
1st class Marketing and Management degree from the University of Newcastle-upon-Tyne.
I specialise in international CRM strategy, marketing automation, growth marketing, acquisition, multilingual campaigns, personalisation, segmentation, social media, copywriting and content creation, optimisation, A/B testing, data analysis, lead generation, lead nurture campaigns and webinars.
Experience with Salesforce, Marketo, Pardot, Mailchimp, Wordpress, Squarespace, Survey Gizmo and Go To Webinar.
When I'm not working in marketing you're most likely to find me involved in some kind of sport, from sailing and cycling through to running and CrossFit. I have sailed for Team GB 3 times and often take on endurance challenges from ultra marathons to long distance cycling.
Projects
- Co founded Team52 - we create active challenges to aid and build corporate wellbeingThe world is changing. Over the last decade, we’ve seen immense growth in the health, wellbeing and fitness revolution. Social status is shifting to experiences rather than things. Businesses are moving away from competitive work environments to workplaces where collaboration and co-operation between staff is seen as the key to success. At Team52 we stand to bridge the gap between work, team building and wellness by providing an easy and accessible solution for forward thinking business leader
Work history
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Freelance Lifecycle Marketing SpecialistGeorgie Carter Marketing
London, United KingdomFreelance
• Specialise in working with businesses within the tech and SaaS space ranging from start-ups
to established global brands (clients include; Houzz, Hims, Obby, Step Up and Sheraton Interiors)
• Core offering includes sales funnel optimisation, acquisition, email and content marketing
• Proven track record of delivering results through a range of projects
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International Marketing ManagerHouzz, Inc.
- London, United KingdomFull Time
• Responsible for sales funnel marketing and optimisation across 14 countries. Track record of consistently exceeding KPI’s by up to 182%
• Led the creation and implementation of new automation initiatives resulting in a 3x improvement in sales conversions
• Other key projects include; lead generation and nurturing campaigns, inbound marketing, B2B referral programme, developing a content hub and lead scoring
• Managed a team of three Marketing Coordinators and one Content Producer
+ Show more
Skills
- Email Marketing
- Copywiting
- Content Marketing
- Inbound Marketing
- Lead Generation
- Client Retention
- Acquisition Marketing
- Sales Marketing
- Social Media
- Digital Marketing
Education
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BA Hons Marketing and ManagementNewcastle University
- Newcastle upon Tyne, United Kingdom
Graduated with a 1st Class Hons