Georgie Carter

Freelance Lifecycle Marketing Specialist

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Hi, I'm Georgie! I'm a professional Lifecycle Marketing Specialist with 5 years experience leading the international marketing at Houzz (the world's largest website for home redesign) and have been heavily involved in scaling and building the business from the ground up. Before Houzz I gained 2+ years experience working in advertising for large FMCG clients such as Pantene, and Sensodyne. 1st class Marketing and Management degree from the University of Newcastle-upon-Tyne. I specialise in international CRM strategy, marketing automation, growth marketing, acquisition, multilingual campaigns, personalisation, segmentation, social media, copywriting and content creation, optimisation, A/B testing, data analysis, lead generation, lead nurture campaigns and webinars. Experience with Salesforce, Marketo, Pardot, Mailchimp, Wordpress, Squarespace, Survey Gizmo and Go To Webinar. When I'm not working in marketing you're most likely to find me involved in some kind of sport, from sailing and cycling through to running and CrossFit. I have sailed for Team GB 3 times and often take on endurance challenges from ultra marathons to long distance cycling.

Locked Pro Plan feature

Skills

  • Email Marketing
  • Copywiting
  • Content Marketing
  • Inbound Marketing
  • Lead Generation
  • Client Retention
  • Acquisition Marketing
  • Sales Marketing
  • Social Media
  • Digital Marketing

Companies I’ve worked with

  • Grey London

    Grey London

    • Advertising
  • H

    Houzz, Inc.

    • H

      Houzz UK Ltd

      • G

        Georgie Carter Marketing

        Work history

        Currently

        Freelance Lifecycle Marketing Specialist

        Georgie Carter Marketing

        Sep 2018
        • London, United Kingdom
        • Freelance
        • • Specialise in working with businesses within the tech and SaaS space ranging from start-ups to established global brands (clients include; Houzz, Hims, Obby, Step Up and Sheraton Interiors) • Core offering includes sales funnel optimisation, acquisition, email and content marketing • Proven track record of delivering results through a range of projects

        2019

        International Marketing Manager

        Houzz, Inc.

        Jul 2017 - Sep 2019
        • London, United Kingdom
        • Full Time
        • • Responsible for sales funnel marketing and optimisation across 14 countries. Track record of consistently exceeding KPI’s by up to 182% • Led the creation and implementation of new automation initiatives resulting in a 3x improvement in sales conversions • Other key projects include; lead generation and nurturing campaigns, inbound marketing, B2B referral programme, developing a content hub and lead scoring • Managed a team of three Marketing Coordinators and one Content Producer

        2017

        European Marketing Manager

        Houzz, Inc.

        Jun 2016 - Jun 2017
        • London, United Kingdom
        • Full Time
        • • Responsible for European marketing strategy and campaign implementation (across seven countries) including lead acquisition and customer retention • Team contributed 25% towards the overall international engagement target for the business through execution of key marketing campaigns • Managed a team of two Marketing Coordinators

        2016

        Marketing Coordinator

        Houzz UK Ltd

        Jun 2014 - Jul 2016
        • London, United Kingdom
        • Full Time
        • • Part of a team of three who built and developed the current day email marketing process • Fully adept using Marketo and Salesforce to build successful marketing campaigns • Responsible for email marketing campaign creation and copywriting for the UK, France, Spain, Sweden and Denmark • Continually optimising and identifying opportunities to increase open and click through rates • Initiated and built a central ‘Help Centre’ for Houzz professionals across Europe • Part of a dedicated team designing and copywriting a new European wide welcome series

        2014

        Account Excutive

        Grey London

        Jun 2012 - May 2014
        • London, United Kingdom
        • Full Time
        • Account Executive for Pantene & Sensodyne • Member of Account Team managing and activating TV, print and digital campaigns across the globe • Role focused on originating projects and developing successful marketing campaign strategies • Role included regular presentations to clients as well as managing and maintaining the client relationship • A robust understanding of client markets, brand positioning and underlying consumer trends

        Education

        2012

        BA Hons Marketing and Management

        Newcastle University

        Jun 2009 - Jun 2012
        • Newcastle upon Tyne, United Kingdom
        • Graduated with a 1st Class Hons