Work history
Content StrategistRaconteur Media
London, United KingdomFull Time
• End-to-end project management from ideation to launch, data editing and storytelling, editorial management, research consulting, content strategy
• Commissioning and project managing independent editorial and sponsored content for Raconteur’s special interest reports, online articles, print and digital reports, special interest reports, longscroll animated infographics, strategy work including content publishing style guides and audience profiles
• Launching sponsored LinkedIn lead generation campaigns – building landing pages in Unbounce, creating audiences, writing ad copy, qualifying leads, monitoring budget
• Managing a wide network of freelancers
• Building and nurturing strong 360 client relationships and acting as first point of contact
• Managing project budgets and advising on timelines
• Managing social media profiles
• Researching and writing sophisticated editorial briefs for thought leadership content
• Designing proprietary research proposals and questionnaires, analysing survey results
• Writing content publishing style guides and consulting on brand objectives
• Reporting to clients on metrics and campaign performance
• Audience profiling and content competitor landscape analysis
• Sourcing data and data storytelling for Raconteur’s well known infographics
• Briefing the design team to create innovative editorial and web design
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EditorGoldSand Digital
London, United KingdomFull Time
• Writing, editing and subediting data-driven content in multiple formats, including website content, marketing emails, content hubs, blogs, social media and digital magazines
• Working closely with clients to develop content strategies in line with their commercial objectives, presenting ideas and leading collaborative content planning meetings
• Maintaining a house style and ensuring all copy is faithful to the relevant brief, style and tone of voice
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Skills
- Copy Proofing
- Copyediting
- Sub-editing
- Marketing
- Brand Tone
- B2B Copywriting
- Feature Writing
- Copywriting
- Social Media Management
- Journalism