About me

I am a creative, motivated and flexible media and communications graduate and have since worked in communications developing a wealth of experience in luxury lifestyle public relations. My experience includes media and influencer relations, events, brand partnerships, and digital and social media. Brands and Clients handled on either retainer or project basis: Fashion: Superga, Orla Kiely, Hill & Friends, Stella & Dot, Hamilton & Inches. Talent: Alexa Chung, Laura Jackson, Charli Howard, Dermot O’Leary, Lisa Eldridge. Lifestyle: Moët & Chandon, Bob Bob Ricard, Bob Bob Cité, Julie’s Restaurant, Bloom & Wild, Jax Coco, Le Pain Quotidien, RE:Mind, Corporate Service at Harrods. Travel: The Bürgenstock Selection, Jumeirah Vittaveli Maldives, Leo Trippi. Beauty: Charlotte Tilbury, Molton Brown, Huda Beauty, Glossier, Glossier Play, Ouai, Diptyque, Liz Earle, WelleCo, Vita Liberata, Primark Beauty, Goop, This Works, BaByliss, Hershesons, Sunday Riley, Flower, Pat McGrath, Chantecaille, Slip, Herbivore, All Even, INCredible Cosmetics, Noble Isle, Lilou et Loic, and more.

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Projects

• 2

  Lady Dior Art 2 LaunchPrivate event hosted by Dior at their flagship London store. Dior hosted the event to launch Dior Lady Art #2, its second Lady bag collaboration, in which artists redesign the iconic bag as a new collection and store exhibition.
• Orla Kiely: A Life In PatternLMPR worked with client Orla Kiely to help execute and promote her book and work, 'Orla Kiely: A Life in Pattern' with an exhibition at the Fashion and Textile Museum. I worked closely with my LMPR team on the launch of the event, for press and talent.
• Moët & Chandon Open a Private Members’ Summer House in LondonLMPR worked with their client Moët & Chandon to open a private summer house. They hosted a day-to-night line-up of cultural events, from food tastings to live poetry readings and DJ sets.

Work history

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Account ExecutiveKent PR
Sep 2020London, United KingdomFreelance
- Client facing on a range of luxury lifestyle and restaurant accounts in the U.K. - Wrote and delivered press releases and tacticals to pitch to media to drive both online and print coverage within B2C and B2B publications - Responsible for curating monthly reports - Managed influencer outreach for clients for dining experiences and beauty appointments - Helped develop social media strategy for brands - Monitored brand reception and retention
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Account ExecutiveThe Dovetail Agency
May 2019London, United KingdomFull Time
- Client facing on both lifestyle and travel accounts globally and U.K. - Pitching and securing coverage for clients in the press - Writing press releases and tacticals to drive both online and print coverage - Creating media databases - Responsible for curating monthly reports and updating consistently - Hosting press trips for clients - Liaising with other brands and companies to create synergistic partnerships - Holding bi-weekly client calls, creating the agenda and issuing the call notes to the client after - Attending client events and industry conferences - Arranging interviews and editorial meetings with key journalists for clients’ spokespeople - in person or over the phone - and facilitate these meetings where appropriate - Engaging in brainstorms for client new launches and campaigns

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Skills

• Public Relations
• Events PR
• Communications
• Media Relations
• Consumer PR
• Client Facing
• Communication
• Time Management
• Copwriting
• Luxury

Education

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Bachelor of Arts (Media & Communications)Coventry University
Sep 2014Coventry, United Kingdom
Grade obtained: 2:1
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A LevelPeter Symonds College
Sep 2012 - Jun 2014Winchester, United Kingdom
Media Studies – A* English Literature – B Law – D

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