A practical, adaptable and self-motivated creative; with a desire work with others that strive to produce product and content of beautiful quality, style and innovation. A love and appreciation of great design, engaging visuals and online influence. Currently developing a career in fashion styling and art direction, with particular expertise and interest in sustainable and emerging brands. Most recently freelancing on editorial, e-com, celebrity and personal styling projects.
Seeking an opportunity to learn, innovate and create.
Creative & Styling:
- Currently 1st assistant to stylist Karl Plewka - working on editorial shoots, ad campaigns and latest LFW Julien Macdonald show alongside own projects.
- Previously assisted 3 professional stylists. Worked on campaigns for French Sole, Tangle Teezer, Pampers UNICEF, Kellogg’s, editorial for Black Magazine, YOU magazine, BA Highlife, and celebrity styling for Eleanor Tomlinson, Rose Leslie, Eliza Cummings, Jodie Comer, Ophelia Lovibond, Kimberley Walsh, Amy Jackson and Saudi royalty.
- Completion of Professional Photo, Film, TV & Personal Styling course whilst in full time work; trained in product/trend analysis, e-commerce, set, fashion and accessory styling, visual merchandising and marketing.
- Model dresser, and event volunteer at IMG Fashion Fringe at LFW for 3 years running.
- VM & product stylist at Cancer Research Premium Store - sourcing and selecting premium brands from donations, in store displays and e-com imagery.
Commercial Experience:
- Working daily with brands, publications, PR’s and VIP's has developed fantastic working knowledge of the industry on both supply and demand side. A must have for editorial, retail and personal styling.
- Alongside assisting I am a co-founder of social activist group ProjectFEM that works to increase empowerment and sustainability within the fashion industry. Activities included styled fashion catwalks, shoots and now working on campaigns with smaller sustainable brands.
Written & Verbal Communication:
- Experience writing for online and print - for different audiences, and in house style in order to pull in new and returning readers, boost traffic and engagement.
- Created online community based around the university and its commitment to social innovation, helping to maintain our status as an Ashoka Changemaker Campus (worldwide network of only 27 socially innovative higher education institutions including Brown, Cornell & Duke Universities) cultivated relationships with socially responsible organisations (Big Issue Invest, Ben & Jerry’s, PCC) to bring developmental opportunities for staff, students and global community.
Work history
Stylist
London, United KingdomFreelance
Personal projects & assisted 3 different stylists on freelance - full time basis. Assisted on editorial, commercial and e-commerce styling jobs for varied publications. For more info please enquire.
Visual Merchandiser Display & Stock
- Internship
Volunteering - present: no option) Weekly window displays (male, female and child mannequins, homewares and campaign displays) and instore displays. Styled either by myself or in accordance with themes/events set by head office. Identifying items that would be attractive to varied demographics for customer base at charity shop to use for instore displays and floor stock. Due to the store’s premium store status, we receive luxury items from other Cancer Research stores, and also surplus stock from high street chains.
Working with unknown and completely random stock at Cancer Research provides more challenge to produce a cohesive and inviting display each time. Becomes more necessary to be creative with what is available. Professional Photo, Film, TV & Personal Styling diploma has trained me to understand trend research, product process and critical path. Also in colour analysis, fit, editorial fashion and accessory styling. These skills have been incredibly useful in this role, and give me a good foundation to build from.
I have learned a huge amount from this role including; product placement and stocking, colour and texture combinations, seasonal colours and trends, identifying demographics and using products to attract these, and above all how to create a full and cohesive display out of a completely random collection of homewares, clothing and promotional products!
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Skills
- Styling
- Campaigns
- Trend Spotting
- Trend Analysis Forecasting
- Communication Presentation
- Teamwork and Co-operation
- Analysis Insights
- Engaging Consumers
- Creating Moodboards
- Character Creation
Education
Professional Photo, Film, TV, Personal Editorial Styling
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Varied areas of study including:
- Fashion Forecasting
- Design Concepts
- Fashion PR
- Colour Trends and Analysis
- Marketing
- Food Styling
- Celebrity & Personal Style
- Set Dressing
- Photography
- Personal Styling
- Editorial and E-Commerce Styling
- Merchandising
- Buying
2:1 Grade Achieved
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English Literature & Language (Analysis, Interpretation, SH Context, Creative Writing, Presentation, Essay Writing, Dissertation Writing)
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