An enthusiastic and creative content strategist, overflowing with ideas and a self-confessed nomadic soul. I possess a keen eye for scroll-stopping content, am a bit of a wordsmith and get a real buzz from hitting engagement targets.Locked Pro Plan feature
Sweat and sound offers a sensory experience that combines live music and fitness. Tasks include: Fitness and event photography, photo editing using Photoshop and Lightroom, designing graphics for social media (feed and stories), social media account management.
Creating content to be used on social media, the website, emails and other marketing materials. Tasks include: Food styling, food photography, editing photos using Photoshop & Lightroom, recipe development, recipe writing, article writing, designing emails in Mailchimp and writing blog content on Squarespace/ Wordpress.
- Concepting and directing video and photography both in house and with freelancers. - Developing a content strategy across multiple platforms. - Organising, designing and managing marketing activations -such as brand collaborations, PR stunts and pop-up events. - Product development and names based on current trends in the market. - Developing an influencer marketing strategy to boost brand awareness. - Maintaining communication with the press and writing engaging press releases when required. - Weekly PR, Influencer, trend and social media reports. - Creating retail graphics, taking and editing photos/videos of the product, stores and events.
Responsible for... - Instagram creative direction. - Writing engaging, on brand and SEO optimised copy on web, email, blog and social for multiple divisions (AU, UK, US). - Building and briefing creative assets across all digital platforms. - Liaising with local and global marketing/ product teams to sync their strategies and upcoming campaigns with the content on site and on the blog. - Leading monthly meetings to discuss content ideas based on trends and audience behaviour. - Ensuring all copy is written to deadline, consistently on brand grammatically correct and meets the requirements set out by partners. - Working with the social media and PPC team to ensure posts have spend put behind them when/ where appropriate. Proudest achievements: - Selected for a content trip to the Philippines Wrote inspirational blogs, took photography and video content that were used for global campaigns, web pages, email and social media. -Reshaped STA Travel's Blog Assisted with development work on STA Travel's blog platform to improve overall user experience. Upon completion this led to an increase in sessions of +300%. - Developed a new instagram strategy Since the new strategy was implemented, the account achieved over 50% profile views over 6 months and reached the target followers in 2017.
Responsible for... Strategy and implementation of Instagram, Twitter, Facebook and Pinterest. Creating content to engage our target audience, raise brand awareness and drive traffic to our website. Influencer marketing. Creating brand guidelines to ensure brand consistency.