About me
I find strategic tension points in cultural trends and consumer insights to deliver timeless and memorable brand strategies, experiences and products that in turn help brands grow and become differentiated in their field. I bridge the gap between business, design and culture managing innovation processes, from
research to the execution of a brand, experience, and product with major and global companies. A multifaceted senior innovation consultant, I have managed and executed multiple projects between £25k - £300k around the world delivering new and published experiences and brands.
Work history
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Senior Innovation ConsultantHuman Innovation
- London, United KingdomFull Time
Research and insight generation: Management and delivery of qualitative consumer research with powerful company, category and channel insights, market and competitive analysis, projections of future growth, and commercial assessment of new market entries
Innovation and Brand Strategy: Designing and managing powerful inspirational client workshops, development and execution of brand strategies and positionings, management of concept development, and experiential, service and spatial design
Trends: Cultural, lifestyle, design, food and beverage trend analysis and presentations
Project management and Reporting: Leading multiple complex, international consulting projects; this includes managing stakeholders, composing and managing budgets to ensure project profitability – working directly with Head of Finance, overseeing the team’s time and outputs and delegating tasks where required, design direction of final documentation, and controlling the narrative of project outputs and ensuring quality and consistency
Business development: Proposal writing, pitching and winning new projects, conference speaking and networking
Client and stakeholder management: Key client contact for stakeholders based in the US and the UK – ensuring they are taken on the journey and expectations are managed
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Work ExperienceYoungest Media
- London, United KingdomInternship
Production Team, on set and coordinating legalities. Digital Team, working with briefs from various brands and broadcasting channels.
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Skills
- Service Design
- Brand Strategy
- Experience Design
- Business Development
- Qualitative Research
- Trend Analysis
- Stakeholder Management
- Project Management
- Facilitating Workshops
- Leadership
Education
MA Innovation ManagementCentral Saint Martins (UAL)
London, United Kingdom
Distinction.
Design, Business, Research, Design Thinking, Philosophy, Sociology, Futures, Human Centred Design, Organisational Processes, Creative Strategies, Live Projects, Client Presentations
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BA Social Policy and SociologyUniversity of Nottingham
- Nottingham, United Kingdom
BA Social Policy: 2:1
Awards
Vice Chancellor's ScholarshipCentral Saint Martins (UAL)