Experienced Account Executive with a demonstrated history of working in the experiential marketing industry. Skilled in music and entertainment client services, branding, marketing, content and event production. Experience developing and delivering integrated campaigns, with an understanding and passion for global partnerships and brand activations. Positive and enthusiastic team member with the drive to learn in a fast paced agency environment. Originally born and raised in Auckland, New Zealand. Adaptable to new and challenging environments. Visual eye for detail, diligent work ethic and creatively motivated. Fast to understand new technologies and trends. First Class BA (Hons) Fashion Marketing graduate from Regent's University London.
Projects
Work history
Account ExecutiveFRUKT
London, United KingdomFull Time
Account Executive, working as part of the Accor Hotels client services team, assisting the wider accounts team to produce strategic development for both the ibis and ibis Styles brands.
Overview of the entire ibis MUSIC programme from concept to realisation of global online campaigns and activations in partnership with Sony Music and Spotify. Event production of ibis MUSIC in-hotel gigs and Sziget festival activations; ibis MUSIC stage and ibis Open Studio. Management of up-and-coming talent and headliner artist liaison, ensuring all artists have a positive brand experience. Building relationships with suppliers to deliver truly exciting brand experiences for consumers.
Realisation of the ibis Styles by Us campaign branding into global in-hotel photography exhibitions. Assisting with preproduction and onsite production through managing supplier and talent relationships. Development stages of the Creative Design by ibis Styles campaign, developing brand guidelines from creative concept through to finalised design stages. Assisting with partnership research phase to select the appropriate design partner. Working with our chosen production company to produce both B2B and B2C video content.
Day-to-day account handling including creating budgets and translating client briefs into understandable internal briefs, managing these through various FRUKT teams. Working closely with the the client, design and partnerships teams to ensure all work adheres to brand guidelines, is delivered on time and to budget.
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Marketing and branding managerStraitjacket Productions
London, United KingdomFreelance
Marketing assistant, working with management team to form effective marketing strategies for their artists. Creative idea generation during the Longy500 campaign for social media channels as well as website design and development for straitjacketproductions.net. Artist liaison and point of contact for live gigs and content production, building strong relationships with artists rooted in trust and collaboration.
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Skills
- Fashion Marketing
- Content Production
- Social Media
- Client Services
- Brand Experience
- Experiential Marketing
- Artist Liaison
- Event Management
- Brand Activation
- Brand Campaigns
Education
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1st BA (Hons) Fashion MarketingRegent's University
- London, United Kingdom
1st class BA (Hons) Fashion Marketing graduate from Regent's University London.
Final Year Dissertation Project ‘How is social media impacting fashion advertising?’
Dean’s List Student for the Summer/Autumn semester and the Fall semester of 2016
Modules include: CAD, Fashion Marketing Strategies, Buying & Merchandising, Historical & Contextual Studies in Fashion, Fashion Trends, Styling & Photography, Fashion Communication & Fashion Branding
Awards
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Dean's list student Summer/ Autumn & Fall semester of 2016Regent's University
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Sullivans (NZ) Ltd Soft Technology ScholarshipKristin School
Awarded the Sullivans (NZ) Ltd Soft Technology Scholarship for a high level of achievement in working with textiles and showing the potential for future success