Geraldine Lee

Senior Product Designer

London, United Kingdom
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About me

I am a motivate and passionate designer that enjoy new challenges. Loves changes and always ready to learn new skills. Enjoying working with people not just in my field but many areas of a business. It's great to be able to learn from others who might shape an idea further.

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  • UX
  • UI
  • Branding
  • Brand Stategy
  • Design
  • User Interface
  • Prototype
  • Wirefaming
  • Illustration
  • Usability

Companies I’ve worked with

  • O

    Ocado Technology

    • R

      RS Components

      • A

        • B


          Work history


          Senior UX Architect/Designer

          RS Components

          Apr 2017
          • London, United Kingdom
          • Full Time


          Senior UX Designer


          Aug 2016 - Mar 2017
          • 1-4 Old Nichol St, London E2 7HR, UK
          • Full Time
          • I joined WF in Aug 2016. I have worked with different colleagues across many areas of the business from strategy, running workshops, user research, UX and UI design, development and prototyping. Launching a new site for Good Food Guide by Waitrose in early Spring. Designed and built tested a prototype for testing helping NHS to bring forward their online services allowing users to access their medical records and verifying their online identity with GOV.UK.


          UX Designer

          Ocado Technology

          Sep 2011 - Aug 2016
          • Hatfield, United Kingdom
          • Full Time
          • Work closely with UX Lead and Head of Marketing to create a seamless experience for Ocado across mutiple brands online. Liaise with external agency extending the brand identities and develop the UI kits for implementaton. Prior to working with the new UX Lead, I was managing the Creative team and had the opportunites to design the packaging, print inserts and produce a product photography guidelines for the Kitchen and Dining (


          Interactive Designer


          Feb 2004 - Aug 2011
          • London, United Kingdom
          • Freelance
          • Projects ranging from concept to websites, intranets, touch screens and other print media with various agencies in London with clients such as Unilever, GSK, SAB Miller, Ford, Surf, Tunstall, etc.


          Senior Digital Designer


          Jan 2001 - Jan 2004
          • London, United Kingdom
          • Full Time
          • Lead designer for Fortnum & Mason and Harvey Nichols eCommerce sites. Brand guardian for Prudential as well as working with other brands like, FormulaOne, RNLI, HSBC, Hit Entertainment, Reckitt Benckiser, etc.


          Website & Digital Designer

          Jun 1999 - Dec 2000
          • London, United Kingdom
          • Freelance
          • Clients include British Airways, Colgate, Reuters and One2One.



          BA (Hons) Graphic and Media Design

          UAL LCC

          Sep 1995 - Sep 1997
          • London, United Kingdom


          Diploma in Graphic Art and Media Communications

          Lasalle College of the Arts

          Jan 1992 - Jun 1995
          • Singapore