About me

Graphic designer located in Mexico City, specialized in brand identity. His approach to every project is research-based, always looking for innovation and practical sense.

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Projects

• 1

  laagam. Wordmark Design.Client Laagam is a feminine and feminist brand founded by Ines Arroyo in Barcelona, Spain. By democratizing the access to quality fashion and socializing the design process, laagam is inspiring women to take the world by storm with accesible luxury fashion.

Work history

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Independent Brand Designergascon.work
Dec 2016Mexico City, MexicoFreelance
Capabilities: Identity Brand systems Brand strategy Packaging Naming Typography Guidelines Digital Wayfinding
Senior DesignerLandor & Fitch
Apr 2017 - Mar 2019Mexico City, MexicoFull Time
Head of Corporate Identity team

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Skills

• Logo/brand Development
• Creative
• Art Direciton
• Design/art Direction/creative/concepts/idea
• Brand Consultancy
• Packaging Design
• Digital Design
• Brand Naming
• Verbal Communication