About me
I am a passionate Marketing and Sales professional with 8+ years of experience throughout the Media and Entertainment industry. I have worked in account management, sales and advertising, music production, event planning and custom marketing campaigns.
I consider myself a highly committed and result oriented individual looking to deliver the best possible results. To achieve this, I believe in being an inclusive leader and team member that creates a collaborative environment. I particularly thrive in client facing roles due to mi amiable personality and out of the box thinking to deliver innovative solutions based on customer needs.
On the personal side, I am a professional ballet dancer, an amateur chef and foodie with high interest in fashion trends, innovative entertainment and traveling around the world.
Work history
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New Products DirectorMBL WORLD
- MexicoFull Time
Boutique advertising firm focused on selling marketing placements
• Generated $8M USD (2x goal) in sales by creating custom offerings that facilitated upselling to established clients (e.g. Mastercard) and closing prospective clients (e.g. Amazon, Ford, Huawei)
• Improved sales conversion rates by 30% for new clients through developing a revised sales-pitch process that included a tailored airport tour with interactive demonstrations of client’s advertising
• Implemented a virtual ad auditing process to provide clear and detailed testimonials for clients which reduced payment collection and led to a tri-fold increase in receivable turnover
• Expanded product market reach by launching a creative agency and increasing flexibility of ad runtime & saturation, generating a new revenue stream that grew to 15% of total by year end
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Senior Corporate Sales ManagerTelevisa
- MexicoFull Time
Largest Latin American entertainment media company (TV, Magazines, Radio, Music, Sports, Internet)
• Launched Custom Publishing division and led a team of 50 people to execute market analysis, solution integration, policy creation and the promotion of innovative approaches for new clients
• Surpassed sales expectations by 4x, selling $58M USD by developing special edition magazines, documentary films, gastronomic events, tourism mobile apps and digital campaigns
• Created magazines for each of Walmart’s segments in collaboration with Televisa’s key Editors-in-Chief, achieving a $450K USD monthly run in print
• Organized events in the USA and Spain to promote tourism in Mexico through the use of culinary and cultural symbols like avocados and Día de Muertos, which generated international media coverage
• Led runway styling efforts for 8 brands appearing in Liverpool´s Fashion Fest (event by largest department store in Mexico), resulting in $1M USD investment in Harper´s Bazaar and Marie Claire
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Skills
- Account Management
- Sales Management
- Production Co-ordination
- Styling
- Branded Content
- Advertising Campaigns
Education
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Bachelor in ArchitectureUniversidad La Salle Mexico
Mexico City, Mexico