Description: My role in Shevitza is two-fold. As a Co-founder I am responsible for strategic as well as day-to-day operations, collection planning, material sourcing and production management, as well as cultivating long-term relationships with clients, both B2B and B2C. As the Designer I conceive and developing product lines from sketch to production; I am in charge of branding and packaging, website design, art direction, photography, retouching. Achievements: Shevitza started as a small independent brand and quickly turned into Bulgaria’s design-lead souvenir brand. It is well recognizable in the local market and preferred by high-profile design-aware clients and retailers. International participations: Show&Order Berlin, Blickfang Basel and Vienna. Features: Wizzair Magazine, Calvet Journal, Swiss In-flight Magazine, all major Bulgarian media.
Responsibilities: Conceptualization, presentation and execution of entire ATL campaigns. Some of the channels are: TV spots, print and outdoor materials, on line advertising campaigns, POS; A variety of projects for smaller clients. Clients: McDonald’s, Ford, OLX, Vereia (major local dairy brand), SoIndependent Film Festival, In the Palace (Short Film Festival); The Night of Museums and Galleries Festival.
Responsibilities: brainstorming ideas for client pitches, preparing presentations; design of print materials such as brochures, direct mail, catalogues; retouching photographs. Clients: ABB, Harley Davidson Czech Republic, a variety of smaller local clients
Responsibilities: design of print materials, such as brochures, direct mail, catalogues; retouching photographs; preparing imagery for client presentations and story boards. Client: 02 Czech Republic
MA in Management in Advertising
I completed a BA degree in Graphic Design from Prague College. I took a gap year from the program in 2008 to work full time at Ogilvy Prague
BA degree in English and American Studies