About me

Principal Designer, Design System Lead, Art Direction ______________________________ I’m a digital product designer with a passion for creating beautiful experiences that are fun and easy to use. I love the synergy between the physical and the digital space while designing the user experience. I love to work on products that want to shape the future, and working together with talented people to make that a reality.

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Work history

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Principal User Experience DesignerSignify
Oct 2018Eindhoven, NetherlandsFull Time
UX Designer, Lead Design Systems, Lead Visual Design, Art Director digital identity for Philips Hue
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Senior User Experience DesignerSignify
Feb 2017 - Oct 2018Eindhoven, NetherlandsFull Time
Senior / Principal UX Designer for Philips Hue / Home systems. Focus on continuous improvement, design systems, optimizing the UX way of working & setting overall digital identity for Philips Hue

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Skills

• Digital Design
• UX Design
• Interaction Design
• Product Design
• User Experience
• User Testing
• Creative Direction
• Interface Design
• Prototyping
• Systems Design

Education

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Bachelor of Arts (BA) Avans University of Applied Sciences, AKV St. Joost
Oct 2009 - Oct 2013Breda, Netherlands
Graduated at Philips Design Lighting in Eindhoven (NL) exploring the Future of Connected Lighting (8.7 /10)
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Graphic and Media DesignGrafisch Lyceum Rotterdam
Oct 2004 - Oct 2008Rotterdam, Netherlands
Graphic Design

Awards

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iF Design AwardiF Design Award
iF Communication Design Award in category 'Global Brand Licensing' for the Philips Hue App 3.0. Launched in Q1 2018.
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Red Dot Design AwardRed Dot Design Award
Red Dot Design Award: Brands & Communication Design 2019 for high design quality

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