Giada Citro

Giada Citro

Head of brand and creativeLondon, United Kingdom
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Giada Citro

Giada Citro

Head of brand and creativeLondon, United Kingdom
About me
Strategic, conceptual, thorough and passionate about every stage of the creative process, I focus on implementing the best processes and delivering great-quality creative. I have previously worked with brands such as Redken, Cutler and Gross, Vogue Italia, Ivar London and more.
Projects
  • Kleur Collective
    Kleur CollectiveKleur is colour phycology and history through an editorial looking glass, across multiple industries and over hundreds of centuries, colour has been both unifying, and dividing. The way we see Colour has developed and the spectrum we are exposed to is beyond our imagination. KleurCollective is a catalogue of colour, unpacking each individual colour and exposing its quirks and hiden secrets as well as highlighting is victories and beauty.
  • Adure...
    Adure...Photoshoot and publication, inspired by the Suffrogette movement.
  • Unlocked Freedom
    Unlocked FreedomFeatured in Elegant Magazine
Work history
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    Head of Brand and CreativeSocial Buff
    London, United KingdomFull Time
    As Head of Brand and Creative as Social Buff, I work closely with the client to define brand positioning, direction, and identity, then work with our in-house team and external partners to help bring it to life! Responsible for overseeing the creative output of our client brands, developing methods to enhance awareness, drive customer growth, improve a brand’s positioning, and generate revenue. Strategic, conceptual, thorough, and passionate about every stage of the creative process, I focus on implementing the best processes and delivering great-quality creativity. Specialties: Brand development, Campaign Ideation, Art Direction, Digital Marketing, Influencer Marketing - To conceptualise the creative direction of the brand identity through all imagery, content, and editorial, influencing across all areas of the business - To continuously critique and develop new ideas to move the brand forward and maintain its unique position as a market leader - Be an active brand ambassador and brand guardian for our clients, overseeing the design and implementation of internal and external comms to ensure a consistent and impactful brand message - Acts as the point of contact for creative sign-off across all client output, including campaigns, content plans, and creative writing
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    Brand StrategistSocial Buff
     - London, United KingdomFull Time
    Working with D2C and global brands navigate the digital landscape and drive commercial success through an effective and powerful brand communication plan. As Brand Strategist, my core focus was to help clients grow their reputation in the market and appeal to a larger audience. Responsibilities include analysing consumer insights, crafting plans for our creative team, and developing guidelines to promote our clients across various channels. Ultimately, I ensured our clients brand message and identity are consistent across all output.
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Skills
  • MS Office
  • Project Management
  • Creative Campaigns
  • Creative Strategy
  • Copywriting
  • Art Direction
  • Content Production
  • Adobe Suite
  • Trend Reporting
  • Brand Strategy
Education
    Arts University Bournemouth logo
    Arts University Bournemouth logo
    Makeup and Prosthetic for Performance BA HONSArts University Bournemouth
     - United Kingdom
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    Art Foundation DegreeOaklands College
     - United Kingdom