Gianluca Brisigotti

Strategic Planner

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  • LocationDüsseldorf, Germany

Projects

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Skills

 

  • Problem Solving
  • Strategic Planning
  • Creative Development
  • Creative Thinking
  • Creative Strategy
  • Brief Writing
  • Insights Research
  • Presentation Communication Skills
  • Workshop Leadership

Work history

Currently

Strategic Planner

BBDO Worldwide

Mar 2014
  • - Working on Mars (Snickers, Twix, M&M's, Mars), Bayer (Aspirin, Iberogast) and ITG (Davidoff, Rizla, Gauloises) global accounts. - Developing and implementing Global Brand Strategies and Creative Platforms. - Writing creative briefs, briefing teams and actively following the creative development process. - Experience presenting work to key stakeholders and global clients. - Qualitative & quantitative research experience: attending sessions and compiling reports.

2013

Account Executive

Ogilvy & Mather

Jan 2013 - Dec 2013
  • - Worked on Coca Cola and Grey Goose global accounts (Coke Zero & Grey Goose worldwide integrated campaigns, as well as Coca Cola's award winning "Sharing Can"?). - Agency lead on Music Strategy for Coke Zero's global integrated campaigns. - Working closely with the Global Business Director in the control and coordination of the advertising process. - Supporting the development of Brand Strategy for new Global Campaigns with Planning Director.

2012

Project Manager

Publicis

Aug 2011 - Mar 2012
  • - Worked on Sony Playstation (Digital), SFR Vodafone (Shopper) and Ricola (ATL). - Developing and managing our communications strategy. - Supporting the Business Director with strategic recommendations. - Writing up creative briefs, benchmarks, recommendations and copy reviews.

Education

2011

Business Management with European Studies

University of Exeter

Aug 2007 - Apr 2011

    2010

    Business Economics

    Luiss Guido Carli Roma

    Aug 2009 - May 2010