Gideon Cudjoe (Nevele) is a self-taught graphic designer and art-director who tackles creative briefs using his millennial-minded approach to problem solving. Gideon introduced himself to the world as a ‘Curious Creative’ based on his willingness to explore alternative creative techniques to achieve industry worthy results.
His fascination with alternative perspectives is evident in his portfolio as well as his distinctive personal brand Nevele (Eleven reserved). Gideon proves there are two sides to every coin as he challenges conventional creative processes and finds unorthodox methods to make a big impact on campaigns, projects and brands.
Projects
- Mamasia - Gifted by NatureMamaSia is a organic skincare brand that specialize in natural beauty solutions and well-being products. After art-directing and re-designing their unique afropolitan product packaging, Nevele gave birth to a brand campaign 'Gifted by Nature' that would shape their African inspired brand within the western world and beyond. bynevele.com/mamasia
- State of the NationState of the Nation is the name given to a unique series of seminars targeted at industry experts within the advertising world that covers a range of unspoken truths and controversial topics surround culture. This set of cultural talks offer insights into topics such as prejudice, diversity, millennials and similar topics most advertisers don't acknowledge within their campaigns. Nevele played a central role in branding, art-directing and overseeing creative for these talks. bynevele.com/sotn
- imPowerI’mPower is a brand that is powered by the beliefs and lifestyles of individuals who actively make power-moves. The brand is effortless, positive, and empowering. The primary goal is to inspire their audiences to adjust their perspectives by empowering them to speak into existence the best version of themselves. I'mPower is co-founded by Nevele, he is also the art-director, designer, photographer, videographer, creative and copywriter for this exciting new brand that allows people to regain cont
- Headers + FootersHeaders and Footers is an experimental digital campaign, curated by Nevele, that attempts to find correlation between faces and footwear. Are you able to identify the owner of a pair of shoes? Does your choice in footwear reflect the way you look? If several photos of faces and several photos footwear were hung up in an exhibition would you be able to find a link between subject and shoes? This concept explores this ideas in the form of a street-style look book. bynevele.com/headers-footers
- Beneath My SkinBeneath my skin is a mini-project that takes you on a journey from perspective to creativity. Originally a challenge by Wesley (a friend of Nevele) to reconstruct his face through retouching, a project was birthed in the form of a social experiment - will removing tattoos and piercings from a person's face alter the way others perceive them. bynevele.com/wsle
- Jessica BaahNevele art directed a campaign for Fashion Designer Jessica Baah's line of luxury Ghanaian inspired couture. Photographed by Amari-Jade Robinson, Jessica Baah's signature 'Land of Gold' boasts culture and creativity, while capturing Nevele's vision within fashion for emerging labels. bynevele.com/jessica-baah
+ View all
Projects credited in
- New Balance x 2019 London Marathon CampaignIn its second year of headline sponsorship, New Balance launched an integrated campaign over the 120 days leading up to the London Marathon. I was responsible for managing a core team to deliver the social strategy, planning and implementation across all brand-owned channels. We worked with the campaign’s five ambassadors to create a weekly series that shared key moments and milestones during their training journey. This episodic content was distributed through Instagram stories, reaching our
- Generations of GreatnessA year of stories celebrating the contribution of Black and Brown people, to Britain’s Greatness.10