Working directly with the biggest talent from the film, music, sports and cosmetics industries, I have written, produced and edited brand campaigns and films for both broadcasters and social media platforms including on air promos, paid social spots, trailers, sizzle reels and documentaries. I combine creativity and understanding of client goals to produce narrative led content that have covered a diverse range of genres. I have achieved this both remotely and on site for creative departments based in Asia, The Middle East, Europe and the United States. Some of my career highlights have included: Producer/Director for Oasis: Standing on the Shoulder of Giants, an hour long documentary that aired on Star TV which featured exclusive interviews with Noel Gallagher that I conducted in Hong Kong, Tokyo and the Reading Music Festival. Lead video editor for the brand launch for JLO Beauty, Jennifer Lopez’s new beauty skin care line that featured various paid social ads and marketing films. Director of over 50 episodes of a weekly 30 minute rock artist profile show featuring Britney Spears, Suede, Oasis, The Verve, Blur, Shakira, Texas, Madonna, U2, Bryan Adams, Bruce Springsteen, The Rolling Stones and many others. Produced news features that covered major movie releases and junkets while conducting interviews with the likes of Clint Eastwood, Jean Claude Van Damme, Pierce Brosnan, Donald Sutherland, Tommy Lee Jones and others. Some of the tools that I work with include the Adobe Creative Cloud, Avid, Final Cut Pro, Sony, Panasonic and Canon Cameras. Additionally, some of the brands that I have contributed to include: Sony Pictures Entertainment, Star Television, Warner Music, Nordic Entertainment, JLO Beauty, Accenture, Barclays Bank, British Airways, Cathay Pacific, Guthy-Renker, Auto Trader, Disney Hong Kong, Shine North, Channel 4, UKTV, ITV4 and IMG. Nominated for best entertainment show at the Asian Television Awards for Take That Go Solo, 1997
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Senior ProducerPaprika Studios (Sony AXN)
London, United KingdomFreelance
As senior producer for Paprika Studios new-short form promotional division, I primarily create and produce on and off-air communications for Sony’s brand portfolio. Working across their various channels including AXN Black, AXN Movies, Sony Movie Channel and Viasat 3 & 6, I produce image spots, film trailers, sales and sizzle reels and have launched series campaigns for leading Hollywood titles including The Rookie, LA's Finest, Seal Team, Swat, Ray Donovan and NCIS. This has included online mobile integration, digital social networking, and TVC campaigns.
Lead EditorWe Are Plus
- New York, United StatesFreelance
As lead creative editor for We Are Plus, I have helped launch high profile brand campaigns for celebrity endorsed beauty lines including Jennifer Lopez’s JLO Beauty, Cindy Crawford’s Meaningful Beauty, Jane Seymour’s Crepe Erase and more recently, Kind Science the new skin care line endorsed and devised by Ellen Degeneres. Working with marketing and brand stake holders from Guthy-Renker, I help design and tailor video content for various social media platforms including Facebook, TikTok, You Tube and Instagram with the intent to reach and engage the most diverse audiences possible. Our brand films have not only successfully launched these products but have reached and sustained strong customer awareness, growth, and ROI. As well as my creative input, I am also responsible for technical and post-production work including editing sound, colour correction, organising assets, transcoding video as well as managing file backup to digital asset management systems.
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- Video Editing
- Camera Operating