Gillian Fielden

Gillian Fielden

Graphic DesignerLondon, United Kingdom
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Paulette McKoy
Oshadhi Samarasinghe
Renata Aminian
Gillian Fielden

Gillian Fielden

Graphic DesignerLondon, United Kingdom
About me
I have worked as a designer and teacher for 20 years. Initially, trained as a fashion designer, I worked in the clothing business designing graphic and surface print designs for garments. Later I gained experience in the digital media industry, producing and designing websites. I have a wide range of experience in the creative industries most recently designing promotional material for Jim Jones and the Righteous Minds. I have also produced design work for the Stow Festival and Kensington & Chelsea College. In 2003 I trained as a teacher and was Course Director for the BTEC National Diploma in Graphic Design at Kensington and Chelsea College for 16 years and I also teach Visual Communication pathways on Foundation Art & Design and all Adobe Graphics software. In 2018 I completed a Post Graduate Certificate in Visual Communication at UAL/LCC and I am looking for exciting projects that I will utilise my skills - especially in the fields of music design and print. Please check out my work.
Projects
  • Bread or Fresh Air
    Bread or Fresh AirWork exhibited at Croydon Art Space December 2021-March 2022. The work addresses the cognitive dissonance experienced through imposed restraints and explores where comfort and hope are found in troubled times. https://www.croydonartspace.com/ https://www.gillifdesign.com/exhibition
  • Reconnect End of Year Show for Morley College
    Reconnect End of Year Show for Morley CollegeSocial media and flexible brand design to promote end of year shows
  • Morley Waterloo Festival 2021
    Morley Waterloo Festival 2021Promotional Social media Banners for Morley College & Waterloo Festival July 2021
  • Logo Design for Knoydart Retreat
    Logo Design for Knoydart RetreatDesign work for song writing retreat in Knoydart Scotland https://www.theknoydartretreat.com/
  • Silver Gazebo
    Silver GazeboStructural decoration for psychedelic gig. The silver gazebo was set up as a 'waiting room' for the Hypnagogic light machine.
  • Sixteen Songs of Concrete and Stone
    Sixteen Songs of Concrete and StoneSixteen Songs of Concrete & Stone is an A3 illustrated songbook created whilst studying for the PGcert DVC at LCC which uses the structures of London's Brutalist and modern Architecture to visualise songwriters response to our urban environment.
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Work history
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    Graphic Design LecturerCity Lit
    London, United KingdomPart Time
    Teaching various graphic design short courses
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    Vis Com LecturerWMC Camden College
    London, United KingdomPart Time
    Teaching on the Visual Communication pathway of the Foundation Art & Design Course and various short courses
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Skills
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Indesign
  • Typesetting
  • Layout Design
  • Poster Design
  • Branding Design
  • Leaflet Design
  • Logo Design
  • Fashion Print
Education
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    Postgraduate Certificate in Design for Visual CommunicationUAL LCC
     - London, United Kingdom
    The Post Grad course allowed me to consolidate both my teaching and design practice and inspired me to produce work that whilst within the framework of a project allowed me to produce experimental and personal response to a design problem. We were asked to design an A3 publication combining text and image with the Theme of ‘City Structures’. As music is a passion of mine I decided to create a ‘song book’. I chose 16 songs that had a connection socially, structurally or materially to buildings. Whilst researching illustrators I found the work of Miles Donovan who creates stencil style digital collages. This inspired me to create a series of collages that I could use across the publication. This method allowed me to play with cropping and scale to create dramatic contrasts between the lyrics and the images. I used design based on the Barbican Art Gallery tiles to form the 8 x 5 grid I used for the layout which is revealed on the introduction and credits pages. In the final designs the text sits in a quiet, minimal way against the brash, oversized textured images. The design reflects the nature of the lyrics that are often overwhelmed by city living. For my professional context project I wanted to explore branding design, it is an area that I am familiar with however I wanted to take the opportunity to contextualise my designing and produce an entire brand redesign. 
 My project aimed to create a new identity for ‘The Stow Festival’. I have worked with the festival since 2013 but I inherited the current logo, which now feels dated, so this was a good opportunity to consider a new visual identity to take them forward to the next phase. I felt it was important to retain the yellow colour that had been associated with the festival as it is a strong identifier but to also integrate other colours that could represent different stages or music. I was initially inspired by Landors redesign of Melbourne’s city logo and the More 4 Logo by 4create and Man vs. Machine. Both these designs have a modular grid system that give flexibility and integrate colour in a diverse manner allowing for a variety of solutions whilst keeping the brand identity coherent. To present the designs I decided to produce a poster that would show the new design in context and a brand guideline book that would give an overview of the design and how it would function in a range of situations.
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    MA Fashion & Textile DesignNottingham Trent Univeristy
     - 50 Shakespeare St, Nottingham NG1 4FQ, UK
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