Dedicated Marketing and Communication Specialist with exemplary track record and demonstrated ability in brand activation, events management, brand communication in sports, fashion and beauty industry. Pro- active (engaging & impact-oriented) mindset, ability to think end-to-end and to work in a fast paced environment with different international cultures. Consumer-focused with strong presentation skills. Solid project management, process and organizational skills with a heightened attention to detail.
Projects
Work history
Brand Communication Specialist
Bucharest, RomaniaFull Time
Develop city specific marketing activation concept in line with the product and brand stories – includes local (social) media plan, cooperation with local brand ambassadors, local key partners and influencers, POS executions, asset activations, events etc;
Ensuring the brand image in local market is aligned with the global strategy and reflects at the same time the market needs;
Developing market-specific initiatives, events, activations, etc. that excite the consumer and are brand-appropriate;
Developing and delivering retail consumer journeys in line with the global guidelines and the local needs;
Implementing category communication stories into local marketing & PR channels (e.g. press releases, press conferences, events, social media, point of sale etc.);
Assist the Marketing Manager to set KPIs for local campaigns across all categories;
Coordinating and tracking implementation and handle reporting of brand projects, discuss findings/ conclusions with the Marketing Manager and the zone teams;
Manage timelines, budgets and communication flow amongst the cross-functional team;
Coordinate campaign recaps and post mortems, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing Track and reconcile all project budgets, estimates and invoices;
Create and maintain presentation materials to support internal and external campaigns;
Develop short and long term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel-planning strategy based on the consumer and marketing objectives;
Create and ensure a consistent brand image across all relevant sales and communication points.
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Events & Sales Support ManagerOriflame Cosmetics
- Bucharest, RomaniaFull Time
Developing and implementing brand events as per company strategy and agreed budget (product launches, trainings, special events, focus groups etc);
Build key relationships with influencers, media, external agencies etc.;
Developing and implementing global, regional and local campaigns for the Romanian market;
Setting, communicating and maintaining timelines and priorities on every project;
Developing and implementing reward programmes for the sales force;
Developing and implementing integrated communication plan for the sales force;
Define, plan & execute tactics in accordance with the given budget to achieve defined targets;
Liaise with Regional Managers on their plans for events and field activities;
Present new products and campaigns in front of over 500 people;
Lead brand activities on field for the sales force;
Campaign planning;
Responsible for the printed materials (flyers, brochures, invitation, cards, etc.);
Manage the relationship with the agency (prepare briefs, supervise the execution, follow up);
Share and/or adopt best practices with marketing teams in European countries;
Deliver presentations with new campaigns and products (every three weeks);
Organize focus groups and trainings for the sales force.
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Skills
- Creativity
- Brand Communication
- Public Speaking
- Marketing Strategy
- Negociation
- Multi-tasking
- Detail Oriented
- Event Management
- Brand Activation
- Marketing
Education
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Bachelor's Degree in Communication and Public RelationsNational School of Political and Administrative Studies (SNSPA)
- Bucharest, Romania