An experienced creative agency founder, business leader, projects and client services professional, specialising in managing the design and delivery of brand spaces across retail, experiential and brand activation.
Described as an intuitive problem solver, a safe pair of hands and a visionary leader. I lead with curiosity, and combine a multi-faceted skill set with a systems approach.
Flexing my entrepreneurial spirit and leading others with ambition, I thrive on collaboration that is built on integrity and inclusivity. I am energised by good design, collective success and I am motivated to develop others and see them reach their full potential.
I once helmed a multi award-winning retail design agency with a team of 25+ based in the UK and the Netherlands, where we loved making our mark on the industry. I worked on and led teams globally, designing and building retail brand experiences for some of the world’s biggest brands.
I enjoy supporting leaders to transform their business into resilient, purposeful places of work. To unleash their creative brilliance, to inspire, to be profitable and to be sustainable.
Retail Brand Experience: NBA, Nike, Converse, Under Armour, Puma, Intersport, JD, FootAsylum, Sports Direct, Virgin Holidays, Next, Tesco, Marks & Spencer, Waitrose, L’Oreal, P&G, Boots, Superdrug, Edrington, Porsche, Harrods, Selfridges, Harvey Nichols, Fenwicks, Liberty.
Projects
- (NBA) National Basketball Association Flagship Store Abu DhabiAppointed to design the first flagship store for NBA (National Basketball Association) in Abu Dhabi to coincide with the pre season games hosted in the Middle East October 2022, a first for the region. The NBA Abu Dhabi Games 2022 marked the league’s first games in the UAE and the Arabian Gulf. The 500+ sqm interactive retail and community space featured a wide range of authentic NBA merchandise and memorabilia, including current and former player jerseys, fan apparel, headwear, footwear, baske
Work history
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FounderMulashaker
London, United KingdomFull Time
MulaShaker was created to deliver compelling brand experiences with a B Corp lens. Bringing together talented creatives and makers to create places that deliver meaningful engagement with a sensitivity to emerging cultural trends.
I work directly with senior brand leaders and brand marketing teams and as a client / consultant for creative agencies, working across (but not limited to) luxury, fashion, automotive and sportswear sectors.
Skills
- Client Management
- Project Management
- Commercial Acumen
- Team Leadership
- Buisness Mentoring
- Stakeholder Management
- Design Strategy
- Brand Strategy
- Problem Solving
- Business Management
Education
BA (Hons) Design Management & CulturesDe Montfort University
- Leicester, United Kingdom
Design Leadership
Design Strategy
Graphic Design
Marketing
Business Management
Project Management
Client Engagement and Control
Awards
B Leader TrainingB Lab UK
My driver is to support and work with brands and organisations who are ready to evolve with sustainable ambition. Collaborating with visionary leaders - bringing teams along the journey to support that change.
To help inspire new fans and drive ambitious growth goals you need internal unity, coherence and a focus for the business that sets it up for success in changing times.
As a creative agency founder, I believe the purpose of any business is to give back to the people who help to create it and I passionately believe that the driver for any business should be to create a positive movement of change; creating positive habits that create meaningful results.