Multidisciplinary Senior Graphic Designer with a strong background in brand development and over 10 years of industry experience. Cultivated excellent leadership skills in cross-functional design teams, collaborating seamlessly to deliver modern and compelling graphic design solutions throughout entire project life-cycles.
Work history
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Senior Creative DesignerWilmington plc
- Birmingham, United KingdomFull Time
Summary: Led a range of design projects including:
• Interactive online documents
• Accessibility PDFs and reviews
• E-learning courses
• Brand identity projects
• Annual reports and magazines
• Conferences & events materials
• Email templates on ExactTarget and Marketo
• and other diverse graphic design services.
• Branding and identity development: Successfully revitalised Wilmington-based companies' brand identities through strategic initiatives, fostering brand refresh, evolution, and revolution.
• Played a pivotal role in exposing the four company core values through designing versatile logo designs used across a variety of formats and products.
• Offered solutions to boost exposure of the new values through conceptualising the motion graphic animation used by the PLC worldwide.
• Creative direction: Instrumental in ensuring internal design concepts aligned with brand guidelines and objectives, considering UX and accessibility requirements.
• Implemented team quality control measures to maintain design standards.
• Upheld brand product uniformity by conducting frequent cross-departmental reviews, reaching out to teams to assess their output and delivering constructive solutions for continuous improvement.
• Team management: Conducted daily meetings to prioritise and delegate work, maintaining regular communication with program managers to discuss requirements, ensuring consistent on-time delivery.
• Assumed management duties over a 6 month period, training and mentoring a new manager on internal processes and workflow.
• Design process enhancement: Proactively streamlined various processes such as implementing universal file coding systems for all clients, and organising brand asset libraries for company-wide instant access.
• Shared best practices across teams, optimising efficiency and enabling seamless collaboration.
• Client management: Transitioned clients from external agencies to our in-house team by nurturing strong relationships, resulting in company savings of up to 80% per project.
• Interfaced with clients to understand design needs, leading meetings and effectively communicating design concepts, strategies, and project progress.
• Generated positive testimonials, securing new contracts from other companies within the group.
Skills
- Project Management
- Branding Design
- Typography
- Adobe Create Suite
- Creative Leadership
- Accessibility
- Digital Design
- Interactive Design
- UI Design
- Elearning Design