Giovana Cremasco

Giovana Cremasco

Freelance Creative Strategy & Projects | Marketing, Communication & Social Media. Focused on business for goodNetherlands
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Giovana Cremasco

Giovana Cremasco

Freelance Creative Strategy & Projects | Marketing, Communication & Social Media. Focused on business for goodNetherlands
About me
Multilingual, multicultural all-round Creative Marketing and Communications Professional. Specialised in Social Media strategy, team building, quality output and digital alignment. Strong focus on change, sustainability and purposeful businesses powered by teams with human-centred approach and environmental consciousness. Whether a sustainable plan is already in place or if new ideas are needed to get you started, I can help you with brainstorming and developing the best marketing, communication and partnership strategies from A to Z. I am a highly energetic and data driven professional who stands up for equality and transparency within corporations. Through my work, I strive to bring a humanistic approach to projects and overall corporate relations. I thrive in ever-evolving environments and in transforming workplaces by understanding diversity and brainstorming for the future. I enjoy a good laugh, a challenge and I am always willing to walk the extra mile to achieve goals. Good organisation and clean communication are my favourite weapons to tackle the stress of fast-paced settings as well as my key to success. - MSc. Communication and Information Sciences, specialised in Business Communication and Digital Media, blended with Intercultural Communication Studies. BA in Communication Studies, specialised in Journalism, blended with Persuasive Marketing.
  • Monster Launch
    Monster LaunchMaterial created for the launch of the extension of the Monster Family, by Marcel Wanders for Moooi.
  • Lost Recordings No. 038
    Lost Recordings No. 038Moooi presents Lost Recordings. With the tingly touch of exquisite textures, once so anonymous memories come alive in a series of short films. Discover more on #moooi #lostrecordings
  • Space Table Lamp Launch
    Space Table Lamp LaunchMaterial created for the launch of the Space Table Lamp, by Ward Wijnant for Moooi.
Projects credited in
  • Moooi Salone de Mobile 2019
    Moooi Salone de Mobile 2019
  • Moooi Stockholm
    Moooi Stockholm
Work history
    Owner & Creative Project ManagerCremasco Creatives
    Through a tailored combination of business communication, marketing strategies and intercultural management, I empower different teams to act together as one, opening doors to growth and new relations in- and outside organisations. Through a creative 360 approach, my work is to help businesses with aligning budget, planning and strategy, achieving their maximum potential in reduced lead times. Services: Creative 360 approach, Business Communications, Project Management, Creative Marketing, Social Media Strategy & Planning, Brand Positioning, Intercultural Management
    Marketing Communications SpecialistMoooi
     - NetherlandsFull Time
    Achievements: 1st year - Implemented integrated tool for planning and management within 2 months on the job, with 100% approval company-wide - Streamlined Social Media content planning, reaching up to +1200 followers per week during product launches and average 1.6% engagement rate across channels - Verified social media accounts - Streamlined brand image and message content across channels - Reached sales target on e-commerce channel through data analysis and with low budget SMA - Developed planning and deliverables for the Moooi Originals Campaign with successful deliveries - Successfully implemented new Social Media planning with 90% of deadlines met in the first year. - Successfully completed CRM transition to Pardot/Salesforce Responsibilities: - Develop the marketing & communication plans - Manage, plan & review all MarCom content - Design, develop & implement marketing campaigns aligned with Sales - Optimise product data using market feedback and demand - Create and optimise brand awareness - Responsible for up to date content on website, download areas and other online libraries - Growth Hacking - analysis and evaluation of web analytics - CRM development - integration Pardot - Social Media Strategy & Management – create, analyse and monitoring all channels - Online shops management - Online advertising - Keeping track of all product developments – internal communication - Project management - Events support - Milan Design Week (Salone del Mobile) - Budget tracking
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  • Creative
  • Leadership
  • Social Media
  • Brainstorming
  • Branding Ideas
  • Strategic Communications
  • Strategic Thinking
  • Campaign Strategy
  • Content Coordination
  • 360 Branding
    Growth Tribe logo
    Growth Tribe logo
    Growth Hacker/ Acquisition specialistGrowth Tribe
    Amsterdam, Netherlands
    2-day Growth Hacking Crash Course
    MSc. Communication and Information SciencesTilburg University
     - Tilburg, Netherlands
    Specialisation in Business Communication and Digital Media. Thesis: Understanding Diversity: A study of LinkedIn and Facebook use among Brazilian young-adults. Grade: 7,5 Subjects (among others) Advertising and Persuasion Cooperation in Communication Web Analytics Video Data Analysis Social Media at Work Language and Globalisation Mobile Media and Society Individuals and Communities in the Digital Age Intimacy, Privacy and Authenticity Ethnography in Social Media
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