Leeds University Fashion Marketing Graduate 2020 : First Class BA Honours.
Art Foundation from Leeds University of Art. Actively seeking graduate opportunities in the creative industries. Previous intern experience with GAP, Red Magazine and Purple PR. Creative, driven, strong interpersonal skills with business and trend knowledge. Experience of InDesign, Photoshop, Excel, Fashion GPS and Fashion Monitor.
Work history
InternPurple PR
- London, United KingdomFull Time
• Compiled creative imagery of new and current collections to send to editors and influencers.
• Monitored gifting and editorial content to generate reports on brand performance.
• Identified the correct influencers and clientele to match brand image.
• Updated excel spreadsheets and data bases.
• Organised showroom.
• Used fashion GPS to track send outs and returns.
• Assisted at PR events during London Fashion Week.
Gained broad PR industry knowledge. Learned the importance of creating good relationships across the industry. Role required creativity as well as excellent communication, organisation, administration skills and the ability to multi-task.
Fashion Cupboard InternHearst Magazines UK
- London, United KingdomFull Time
• Assisted with running fashion cupboard ensuring send-out and returns process ran smoothly and cupboard remained organised.
• Point of contact for PR Agencies/ brands; chased returns, missing items and liaised with couriers.
Gained an insight into the workings of an editorial magazine and how stylists respond to briefs and edit/create looks accordingly. Learned to work effectively under pressure through using my initiative.
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Skills
- Marketing
- Styling
- Visual Merchandising
- Editorial Fashion
- Social Media Marketing
- Photoshop
- Brand Styling
- PR
- Communications
- Adobe Indesign
Education
Bachelor of Arts (BA) University of Leeds
- Leeds, United Kingdom
Fashion Marketing - First Class Honours
Modules: Fashion Marketing, Fashion PR and Branding, Marketing Creativity & Innovation, Trend Forecasting, Fashion Styling and Photography (80%), Fashion Collage, Fashion in Context and Design History.
Creative skills: InDesign, Photoshop, Visual Merchandising, Styling, Photography, Digital Marketing, Branding and Graphics.
Final year project:
Created a holistic wellness brand called 'Crystal & Clear' consisting of crystal bathing products aimed at Generation Z and younger Millennials suffering with their mental health. Identified and developed routes to market including an experiential launch event, an online presence (digital marketing via Blog, Instagram and Website), the use of influencers, an innovative pop-up shop and the launch of calendar-appropriate product lines (Galantine's Day).
Dissertation:
Female Generation Z consumer attitudes towards Female Empowerment, Femvertising and “Woke” Feminist Branding.
Fashion Magazine Business (short course)University of The Arts London (UAL)
- London, United Kingdom
Studied the inner workings of the fashion magazine business with an emphasis on advertising, art direction and journalism. Devised and presented a magazine concept and created a Media Pack for taking it to market.
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