About me
Senior Marketing Executive with strong communication, analytical and project management skillset. Experienced in agile lifecycles at the intersection of business, technology, data and third parties to continuously evolve the way we operate in marketing. Bringing a strong eye for detail and combining this with natural curiosity. A confident strategist who can gain stakeholder buy-in to deliver forward-thinking, successful marketing tactics and data solutions to gain competitive advantage and increase consumer revenue.
Work history
Senior Marketing ExecutiveFinancial Times
London, United KingdomFull Time
• Successfully planned and executed global marketing campaigns for B2C digital and print products via the design of KPIs to champion our ROI and lifetime value goals – We have reached £19 ROI for our best performing acquisition channel.
• Obtained additional revenue streams by managing a range of projects from complex multi-stream programmes to smaller-scale business improvement including a post-third-party-cookie strategy for paid channels and the research of partners and tools to leverage first-party data to keep enhancing our MarTech strategy. The first project on the roadmap delivered an additional £5M revenue.
• Successfully supported the launch of new products to increase revenue and profitability Including a subscription partnership with the Washington Post
• Favorably influenced stakeholders from exec board level to business end-users to develop digital marketing strategies to drive privacy, tracking and marketing technology improvements.
Marketing ExecutiveFinancial Times
- London, United KingdomFull Time
• Systematically enhanced brand perception and conversions across the whole marketing funnel by segmenting and targeting prospecting audiences via Digital Out of Home, Audio, Programmatic Video, Display, Native, Social Media, Search and Emails.
• Increased marketing effectiveness and efficiency via the development of a robust testing roadmap of content, creatives, user journeys, ad copy, placements, paywall, tactics and digital channels.
• Successfully built and delivered ad-hoc CRM campaigns to improve our key engagement metric (RFV –recency, frequency and volume) to a global base.
• Attained operational alignment and enhanced communication across the business by working as a bridge and developed relationships with the Data, Product & Tech and Editorial teams.
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Skills
- Adobe Photoshop
- Adobe Illustrator
- PPC
- SEM
- SEO
- Advertising Analysis
- Social Media Marketing
- Display Advertising
Education
B
B
MSc Creative Industries (managementBirkbeck College, University of London
- London, United Kingdom
This MSc focuses on learning and developing the social and economic potential of creativity. It is composed by both theoretical and philosophical subjects, which support the development of a critical understanding of the creative sector. On the other hand, digital marketing and managerial modules help the development of a technical approach. The module I have found more interesting so far is called 'Audience, Participation and Learning' which has given me the practical and theoretical tools to understand how the learning and participative process of organisations work. I have particularly looked into the Aberystwyth Arts Centre in Wales, studying and critically analysing its intense participative programmes.
C
C
Bachelor in Economics, Management and FinanceCa'Foscari University of Venice
- Italy
This BA has given me the opportunity to acquire necessary knowledge to understand and critically analyse the economic phenomena at various levels (macroeconomic, market, enterprise) as well as a flexible and multi-purpose education, based on a grounding in economic, mathematical-statistical, business and legal issues.