Giuliana Bedoya

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  • LocationLondon, United Kingdom

About me

 

Marketer with more than 3 years of experience in digital marketing, customer service, communication, events planning and campaign strategy. Looking forward to work in advertising or consumer behavior and passionate about cultural diversity and marketing effects in human daily decisions.

Skills

 

  • Budget Management
  • Planning and Coordinating Skills
  • Creativie Thinking
  • Content and Media Writing
  • Team Worker
  • Project Analyst
  • Mac and Windows
  • Photgrapghy
  • Research Insight
  • Data Analytics
  • Digital Marketing Social Media

Work history

2015

Marketing Analyst

Scotiabank Peru

Feb 2014 - Aug 2015
  • - Utilized diverse social media network increasing engagement in 12% with the brand in the first 2 months. - Organized premium events in theaters, hotels, convention centers and others for up to 500 clients in 19 cities in Peru, increasing the satisfaction rate in 25% in one year and the fidelity rate in 18%. - Analyzed customer feedback from loyalty activities identifying strengths and flaws in order to improve the strategy and reducing the mitigation threats and maintaining customer loyalty.

2014

Service Marketing Analyst

Profuturo AFP

Feb 2013 - Feb 2014
  • - Designed a plan with all the activities for the pensioners target reaching more people from 100 to 600 with the same budget in one year. - Developed and implemented investment tracking in relation to events made and the profitability of the clients, keeping the satisfaction of the clients but with a lower budget. - Acted as design and content consultant to create Social Responsibility website in order to make all social actions public. - Part of the INNOVA committee, which was in charge of finding, identifying, and improving processes that involved direct relation with the client.

2013

Marekting Intern

Tech Data Peru

Jul 2012 - Feb 2013
  • - Developed training sessions for the sales force. Helped with the development of brochures and newsletters for clients.

Education

2016

Master in International Marketing

Hult International Business School

Aug 2015 - Jul 2016
  • Part of Short Film Production Club and Women in Business Club.

2012

Marketing

San Ignacio de Loyola University

Mar 2007 - Dec 2012

    2011

    Hospitality Managment

    San Ignacio de Loyola University

    Mar 2007 - Mar 2011