Giusella Mocerino
Available

Giusella Mocerino

PR and Showroom AssistantLondon, United Kingdom
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Pip Jamieson
Maureen Kargbo
Andrea Guimaraes
Giusella Mocerino
Available

Giusella Mocerino

PR and Showroom AssistantLondon, United Kingdom
About me
A Collaborative communications and showroom professional, with In-House and Agency experience. Supporting and contributing to creative and diverse teams, a strong communicator who is capable of operating to the highest level in a productive client-driven environment.
Work history
    W
    W
    Show-room Coordinator and Events AssistantWe Are Raven
     - London, United KingdomFull Time
    A new Communications and Entertainment Marketing Agency. Some of my duties at We Are Raven were: • Assisting during London Fashion Week and other Fashion Events such as: - The British Fashion Awards: Chaperoned Fashion Model Adwoa Aboah during the entire event. - Mulberry at Brunswick House: Managed reservation and booking process for VIP guests. - Virgin Voyages x Gareth Pugh: Assisted with the guest list at the door. Coordinated photographers between location. Handled event preparation for Christina Aguilera concert. - M.A.C Cosmetics: Assisted with Guestlist. - Bottletop x Together band: Cooperated with on-site event execution as necessary. - Richard Malone, Supriya Lele, A.W.A.K.E Mode, Fashion East SS20 fashion shows: Liaised with photographers at fashion shows’ backstage to ensure first looks and backstage pictures are taken correctly. - Charles Jeffrey x Marni 2020 Milano Fashion Week Men's: Guestlist at the door. Worked collaboratively with DJs, photographers and production company. • Booking cars for guests through Addison Lee ensuring everything runs smoothly • Choosing catering for lunch and breakfast • Searching potential VIPs and influencers based on the event • Sample trafficking through Launchmetrics • Booking couriers through different domestic and international logistic platforms such as GLH, City Sprint, DHL, FedEx, UPS. • Managing invoices for general showroom expenses
    Starworks Group logo
    Starworks Group logo
    Showroom and Communication AssistantStarworks Group
     - London, United KingdomFull Time
    Working in a global communication agency, delivering at a high level to tight deadlines in a fast-paced environment. - Launchmetrics-Fashion GPS data management maintenance, Audits/Inventory, archiving and creating collections - Overseeing showroom maintenance, the aesthetic presentation including visual merchandising and spacial layout - Facilitating all the editorial/VIP gifting sample requirement for the full communication teams daily - Assisting with deliveries and seasonal collection returns to clients/brands - WorkingonmydedicatedbrandaccountwiththePRteam - Responsible for domestic and international courier bookings and monitoring budget spend for clients - Monthlyadministrationforclientinvoicesandproducingweeklycoveragereports - Taking showroom appointments with stylist/influencers and industry creatives - Build and maintain relationships with fashion assistants, key contacts across UK and international publications - Undertaking specified functions at leading industry events (Fashion Awards) and Fashion Week - Supporting with Fashion Week preparations, including invitation send outs, show pack creation and gifting - Press Day planning and coordination - Flagging mis-returned samples and liaising with third parties agencies/freelance stylist/publications to resolve - Assisting with monthly administration for client bills and reports - Flagging Fashion Monitor revisions and alterations - Weekly Editorial and Social media coverage reporting
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Skills
  • Photoshoot Assisting
  • Basic Photoshop
  • Marketing Strategy
  • Hootsuite
  • Fashion GPS
  • Fashion Events
  • Sample Coordination
  • Press Events
  • Press Liaison
Education
    Istituto Marangoni London logo
    Istituto Marangoni London logo
    Fashion Promotion and CommunicationIstituto Marangoni London
     - London, United Kingdom
    Academic projects with: Mackintosh 0001: developing a rebranding strategy (gained the 3rd place for the project) Tank Magazine: developing a digital strategy through the use of a Youtube channel to promote the independent magazine IWC Watches: planning a PR strategy in partnership with BFI
    Istituto Marangoni London logo
    Istituto Marangoni London logo
    Pre-courseIstituto Marangoni London
     - London, United Kingdom
    Pre-master Course at Istituto Marangoni London
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