Work history
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CX & Retention Project ManagerMars Sportive
- Istanbul, TurkeyFull Time
• Defining and delivering offline & digital projects focused on CX and retention
• Producing segment specific strategies through data analysis with 3rd parties, i.e. new products, such as membership types or campaigns
• Coordinating multiple stakeholders and departments in executing new online and offline products & campaigns
• Tracking financials and managing budget within the scope of member value management
• Systematising and conducting competitor analysis, providing monthly reports to internal stakeholders
• Coordinating market research activities such as focus groups, mystery shopper etc.
• Following and analysing worldwide benchmarks; uncovering opportunities to be considered
• Analysing member & ancillary revenues data in depth and providing monthly reports to internal stakeholders
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Business Development & Brand Partnerships ExecutiveBoyner Holding
- Istanbul, TurkeyFull Time
• As the key account contact, managing stakeholder relationships with current partner brands and developing new partnerships in line with company strategies
• Planning and defining mass, local and category specific offline/online/CRM campaigns in a way that maximises the contribution of partner brands
• Tracking and reporting on KPIs to the partner brands to refine campaigns and develop new ones to augment their profitability
• Coordinating between partner brands and internal campaign executers to ensure clear communications and overall quality
• Managing the communication plan for all company brands
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Skills
- Project Management
- Campaign Analysis
- Brand Partnerships
- Agile
- Microsoft Office
- Marketing Consulting
Education
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MSc Marketing ManagementESADE Business School
- Barcelona, Spain
• Master Thesis – Building a case study that analyzes the role of design in MUNICH’s (a family owned sports shoes company) evolution with a specific emphasis on design being used as a competitive advantage.
• CEMS Business Project - Presenting a full 5-year strategic plan to the Board of Directors and CEO of Inibsa, a spanish pharmaceutical company.
• Skill Seminars – Coaching in Organizations, Cross-Cultural Management, Business and Climate Change.