Projects
- Social Media Strategy and ManagementI strongly believe customer co-creation is one of the most important factors that has a direct effect on the success of the social media efforts. Prahalad and Ramaswamy defined co-creation as “the joint creation of value by the company and the customer; allowing the customer to co-construct the service experience to suit their context.” It means that the more customers realise the company is committed to listening, embracing and delivering their requirements, the more they want to be involved. I use small-scale tests to find ways to improve discrete functions and practices, and aim to learn by listening to customers and employees on social media and other relevant platforms. It’s also important to remember that social media works best when it’s part of an integrated marketing communication strategy where social media works together with search, e-mail and content marketing. I’m also co-founder of Gallery Metrics, which provides Instagram users a way to add individual links to their Instagram posts in order to drive traffic and sales. My favourite tools for reporting: Sprout Social and Google Analytics My favourite tools for content design: Adobe Photoshop and Canva Here is one of my integrated social media campaigns that has been developed for the College:
- Student StoriesVideo is becoming an increasing part of online media consumption. Creating effective student testimonials and course overview videos are key for a successful video marketing campaign and strategy in higher education sector. They are also essential sources to keep the prospective and current students engaged with the College during their University journey. Here are some of my video projects: BA (Hons) Illustration course overview and CRIC students’ testimonial video. My favourite tool: Adobe Premiere CC
Work history
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Marketing CoordinatorNavitas UK
Cambridge, United KingdomFull Time
• Leading the College’s marketing and communications function.
• Working closely with the external and internal marketing and design agencies, University partners and a global network of source country
offices.
• Extracting, developing and maintaining the college’s value proposition, as well as the subsequent development of suitable marketing
materials and collateral, student attraction campaigns (via all forms of media) and the ongoing management of the College’s social media
(facebook.com/cricuk, instagram.com/cric_students) and online presence (cric.navitas.com).
Skills
- Marketing
- Social Media Management
- Communications
- Analytics Skills
- Content Development
- Email Marketing
- Paid Search