BUILDING BRANDS TO BELIEVE IN
With years of experience across a range of roles and industries, my aim is to use my core skills and values to develop better brands that are not just inspired by culture, but shaping it. Throughout my career I have championed diversity and ethical transparency and I endeavour to empower brands to be the best that they can be, elevating their relevance to an ever-evolving modern audience.
Whether collaborating with brands on focused creative projects or wider strategy development, I am always driven by one key factor – inspiration. Inspiring people–making them feel and therefore having meaning in their lives–drives positive change and enhances brand equity. Creating inspiring experiences in your own unique way should be a priority for every brand.
Drop me a line to see how we can work together to make a better brand.
Projects credited in
- KURT GEIGER SS19Creative Director Mooks Hanifiah Art Directors Leonard Herrmann, Glenn Street Senior Designer Luca Barbieri Senior Account Manager Emilie Jerichau Photography by Erik Torstensson Talent featuring Not3s, Georgia May Jagger, Susie Lau, Julia Hobbs, Gemma Chan, Maya Jama, and Luke Edward Hall Continuing the FW18 campaign, Kurt Geiger SS19 casts a new handful of all British talents, portraying their unique character and style.
Work history
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Creative Consultant & Senior Art DirectorFreelance
London, United KingdomFreelance
Championing diversity, inclusivity and ethical transparency, as a freelancer I have worked with high-profile brands across many projects. Rooted in contemporary culture, I am a highly-organised problem solver, working strategically and collaboratively to elevate brands so that they are original, engaging and relevant to a modern audience. Clients include Fiorucci, Esprit, Eyewear by David Beckham, The Balvenie
Senior Art DirectorWednesday
- London, United KingdomFull Time
Leading 360° digital and print campaigns—as well as creative and strategic consultancy—I worked with a diverse portfolio of high-profile global brands, including H&M, Zalando, Meliá, De Beers and Nespresso. Presenting to clients, as well as briefing and collaborating with prominent photographers, directors and talent, I established a unified vision across multi-disciplinary teams from pitch to post-production and delivery.
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Skills
- Art Direction
- Creative Consultancy
- Creative Strategy
- Copywriting
- Client Presentation
- Choreography
- Campaign Planning
- Video Content
- Digital Campaigns
- Print Advertising