About me
A marketing professional of 15 years’ experience across both agencies and client-side marketing teams. I'm a strategy generalist following stints in both account management and strategy: A commercially-minded marketing consultant capable of big-picture thinking and storytelling as well as the nitty-gritty of campaign creation and execution. From digging through data for insights, tackling multi-market cultural nuances, mapping out pathways for business growth right through to owning and crafting creative briefs and planning across multiple channels, every day is a new challenge. And I love it.
Work history
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Strategy DirectorRPM Ltd
- London, United KingdomFreelance
Developing and writing the global guidance for the Coffee business on Nestlé’s approach to category growth.
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Planning DirectorWe Are Alexander
- London, United KingdomFull Time
Creative business partner for M-Industrie (FMCG, global); pan-European shopper strategy for AB InBev on Budweiser, Bud Light and Corona.
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Skills
- Brand Strategist
- Shopper Marketing
- Marketing Consulting
- Marketing Strategy
- Campaign Management
- Business Strategy
- Customer Journey
- Client Management
Education
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Bachelor of CommerceThe University of Auckland
- Auckland, New Zealand
Double major in Marketing and International Business