Work history
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Marketing InternshipRoyal Liverpool Philharmonic Orchestra
- Liverpool, United KingdomInternship
- Designed and assisted in execution of digital marketing campaigns on Facebook, Twitter and Instagram. Took the initiative to produce social media marketing calendar, planning and customer journey mapping, conduct market and SEO research to identify the best copywriting along the customer lifecycle. Online traffic increased by 20%, sale conversion elevated by 5%.
- Planned and executed email marketing, esp. monthly e-Newsletter using CRM system –Dotdigital. Actively performed Google Trend, Ubersuggest, Facebook research to identify existing and potential customer demands and eye-catch content. Referenced the previous newsletter and created 2 e-Newsletter. Ticket sales conversion increased by 20%.
- Assisted the Marketing Executive on setting ticket price, booking fee, discount using yield management skills. Proactively conducted marketing research on UK and US symphony orchestras’ ticket price, customer demand and engagement to create a pricing modelling considering internal event costs. Ticket price proposal approved and profit increased by 20%.
- Applied digital transformation skills to source the optimised SMS marketing system. Conducted online research and picked 11 potential partners. Proactively adopted Fit test, Cost and Benefit and Gap analysis to identify the cost and performance optimised system and reduced cost spending by 10%.
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Event Management InternshipWorld Youth & Children’s Choir Festival
- Hong KongInternship
- Produced digital seating plans for 600 customers, 1000+ performers to streamline the ticketing and seating arrangements process and distributed tickets to them. Contacted box offices and arranged tickets and set up multi receptions to distribute tickets. Increased the efficiency of ticket distribution by 20%.
- Involved in the welcoming team to resolve customers’ queries and collect customers’ feedbacks. Set up receptions answering queries and put feedbacks together in Excel for organisers and reduced the customers’ waiting time by 30%.
Skills
- Microsoft Office
- Final Cut Pro
- Logic Pro
- Social Media
- Social Media Marketing
Education
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Master of ArtsThe University of Liverpool
Liverpool, United Kingdom
-Expected grade: Merit
-Core modules: Music Contract, Artistic Planning, Audience Marketing and Managing the Classical Music, Studying Music Industry.
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Bachelor of Arts (BA) The University of Liverpool
- Liverpool, United Kingdom
-Obtained: 2:1 honour
-Music modules: Sound studies, Classical Music Analysis, Working in Music industry, Music Policy and Music Composition and Arrangement, etc.
-Business Studies modules: Economics, Finance, Psychological Approaches to Decision-making, Marketing, Managing Knowledge for Innovation and Strategic Management and Business Policy, etc.