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Gloria Tononi

CRM and Consumer Insight Manager

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  • LevelMid Level
  • LocationParis, France
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCRM Manager - Insight Analyst - Digital Project Manager

About me

Currently working as CRM and Consumer Insight Manager in the publishing sector in Paris, I'm eager to boost my career at an international level in an exiting and creative company in London. With a more than 4 years of experience in CRM and Digital Marketing, I started my career in an international consulting firm and I, then, joined Hachette Livre, one of the biggest publishing houses in the world. I enjoy reading, watching movies at cinema theatres and taking improvisation classes.


  • CRM Campaigns
  • CRM Data
  • CRM Experience
  • CRM Management
  • CRM Marketing
  • CRM Platforms
  • CRM Strategy
  • Digital Maketing
  • Project Manaement
  • CMS Websites

Work history


CRM Manager

Hachette Livre

Apr 2016
  • Paris, France
  • Full Time
  • • CRM tool (Adobe Campaign) deployment across publishers • Consumer Insight (MyFeelBack), Data visualization (Tableau) and Email creation (in house) tools deployment • Customers and leads campaigns management and CRM Best practices trainings • Campaigns automation and Customer journeys development Results: CRM tools deployed on more than 10 publishers +30 onsite surveys launched, +30 email surveys sent CRM program mid-term road map definition


Digital Project Manager


Dec 2013 - Mar 2016
  • Paris, France
  • Full Time
  • Assigned to the Danone Global Digital Marketing team • CRM programs strategic coordination and operational management (brand websites, mobile apps, e-commerce websites, email platforms) • Clients and leads campaigns management, Campaigns automation • CRM (ContactLab), Analytics (GAP, Tag Commander) and data visualisation (QlikView) tools deployments Results: CRM tools and programs deployed in +10 countries - Dan-On program awarded with Grand Prix Stratégies 2015 +10 brand websites, 2 mobile apps, 2 e-commerce websites launched CRM program mid-term road map definition


Data Analyst

European Commission

Oct 2012 - Mar 2013
  • Brussels, Belgium
  • Internship
  • Statistician at European Commission DG ECHO (Humanitarian aid and Civil protection) – Brussels Study on performance indicators for humanitarian projects funded by the EC


Content Manager


Feb 2012 - Sep 2012
  • Paris, France
  • Internship
  • Content management for 2 e-commerce websites (Italian and French e-commerce websites)


Event Coordinator

Royal National Institute for the Blind

Jul 2011 - Sep 2011
  • London, United Kingdom
  • Internship
  • Governance Intern :Support to the Annual Trustees' meeting organization



Master of Science in Management, Economics and Industrial Engineering

Bocconi University

Sep 2009 - Dec 2011
  • Italy
  • Master of Science in Economics and Social Sciences - Focus on Statistics and International Management Exchange program at Management Development Institute, New Delhi (INDIA)


Bachelor of Economic and Social Sciences

Bocconi University

Sep 2006 - Aug 2009
  • Italy
  • Master of Science in Economics and Social Sciences - Focus on Statistics and International Management Exchange program at Yonsei University in Seul (SOUTH KOREA)