About me
Experienced marketing professional with a demonstrated history of working in the performing arts and creative industries. Skilled in Content Marketing, Event Management, Project Management and Marketing Communications.
Work history
Z
Z
Marketing ExecutiveZorlu Performing Arts Center
Istanbul, TurkeyFull Time
- Developed long term brand strategies and managed customer experience development.
- Been key contact for all agencies and third parties (inc. creative agency, media buying agency, digital marketing agency, print house)
- Been responsible for brand partnerships and co-branded campaigns
- Supporting the sales team by providing the necessary tools to use in the market (e.g. reports, research data, promotional materials and creatives etc.)
- Create and execute a long-term strategy for the expansion and enrichment of Zorlu PSM content production in line with the brand's vision,
- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty,
- Being responsible for the coordination and implementation of all the online/offline marketing activities of Sónar Istanbul.
T
T
Content ManagerTravelstart
- Istanbul, TurkeyFull Time
-Develop an online content strategy in line with Travelstart's overall Search Engine Optimization strategy and drive it for Turkey.
-Responsible for content production, placement and quality. This includes writing content as well as sourcing external writers for content production. (Blog, Videos, Newsletters, PR)
-Responsible for managing and updating websites and blogs to engage and grow new audiences.
-Manage external content writers, edit & proof read all content produced to ensure quality and brand tone is maintained.
-Manage relations with airlines and blogs to create online projects and develop cross functional relationships.
-Research keywords/phrases with a view to understanding what type of content will resonate with visitors to the site and how this differs per market.
-Put together and maintain weekly dashboard on important key metrics and in addition create monthly reports on progress of the project.
-Leading social media activities, creating social media campaigns that drive target customers to the websites and generate leads.
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Skills
- Copywriting
- Brand Tone
- Brand Storytelling
- Short Films
- Marketing
- Feature Writing
- Content and Media Writing
- Communications
- Editorial
- Content Translation
Education
B
B
Bachelor of Arts (BA) Bogazici University
- Istanbul, Turkey
BA in Political Science and International Relations