Hi there, I'm an Australian creative, based in London. I've done the rounds at top advertising agencies, including Leo Burnett, IPG Mediabrands and M&C Saatchi. I am currently at ACNE London.
I am first and foremost a copywriter across all platforms, and also experienced in art direction, design, content creation and filmmaking. I have created successful campaigns for a wide range of clients including Spotify, Netflix, Diageo, Emirates, Samsung and others.
From ideation through to execution, I aim to create moving and innovative work that feels human, fresh and garners a genuine response from audiences.
See more of my work at: https://www.gothampillai.com/
Projects
- Emirates — DetouristIn this brand work for Emirates, we coined a new term and travel philosophy called – The Detourist. Combining the word ‘detour’ and ‘tourist’ we inspired our audience through an OOH and online campaign that took people to iconic cities around the world, before shaking things up to take an unconventional route. We used beautiful imagery and immersive copy that took over billboards and train stations, taking people on a detour as they went about their daily commute. Not only did the philosoph
- Don't Be Ridiculous — Short FilmOur receptionist at Leo Burnett Sydney was no ordinary person. The wonderfully eccentric Susie Henry has been working in the industry for over 55 years and is a shining beacon for individuality. Her passion for life, fabulous style and fearless personality is contagious. The talented director Tommy Thoms and I had the privilege of following her and making this short film.
- Captain Morgan — The Anti-InfluencerYarrr! We were given an opportunity to start an Instagram page for one of world’s most famous pirates - Captain Morgan (@CaptainMorganAU). We also found that Instagram landscape, and it’s “influencers” were increasingly perpetuating a culture that was toxic and fake. The opposite of the real charm and good times that the Captain endorses. So we were set to out-do the world of the influencer and inadvertently show them how ridiculous they can really be. We cheekily imitated, over-exaggerated,
Projects credited in
- Spotify x Spice Girls 25th AnniversaryCelebrating 25 years of the Spice Girls with Spotify! On September 19th we held our very first consumer-facing experiential activity since 2019. We brought back the iconic Spice Bus and took a mix of fans, creators and media on the journey of a lifetime - in the form of a tour across London - hosted by five drag queens from RuPaul's Drag Race UK!
Work history
CreativeACNE London
London, United KingdomFull Time
Freelance CopywriterM&C Saatchi
London, United KingdomFreelance
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Skills
- Copywriting
- Writing
- Content Creation
- Art Direction
- Ad Copywriting
- Marketing
- Content Writing
- Web Content
- Branding
Education
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Award SchoolAward School
- Sydney, Australia
AWARD School, run by the Australasian Writers and Art Directors Association has earned an enviable reputation as the region’s most in-demand course for creatives, with the aim to develop advertising skills and conceptual abilities.
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Bachelor of BusinessUniversity of Technology, Sydney
- Sydney, Australia
Majors: International Business, Marketing