Gotham Pillai
Available

Gotham Pillai

Conceptual CopywriterLondon, United Kingdom
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Gotham Pillai
Available

Gotham Pillai

Conceptual CopywriterLondon, United Kingdom
About me
Hi there, I'm an Australian creative, based in London. I've done the rounds at top advertising agencies, including Leo Burnett, IPG Mediabrands and M&C Saatchi. I am currently at ACNE London. I am first and foremost a copywriter across all platforms, and also experienced in art direction, design, content creation and filmmaking. I have created successful campaigns for a wide range of clients including Spotify, Netflix, Diageo, Emirates, Samsung and others. From ideation through to execution, I aim to create moving and innovative work that feels human, fresh and garners a genuine response from audiences. See more of my work at: https://www.gothampillai.com/
Projects
  • Emirates — Detourist
    Emirates — DetouristIn this brand work for Emirates, we coined a new term and travel philosophy called – The Detourist. Combining the word ‘detour’ and ‘tourist’ we inspired our audience through an OOH and online campaign that took people to iconic cities around the world, before shaking things up to take an unconventional route. We used beautiful imagery and immersive copy that took over billboards and train stations, taking people on a detour as they went about their daily commute. Not only did the philosoph
  • Don't Be Ridiculous — Short Film
    Don't Be Ridiculous — Short FilmOur receptionist at Leo Burnett Sydney was no ordinary person. The wonderfully eccentric Susie Henry has been working in the industry for over 55 years and is a shining beacon for individuality. Her passion for life, fabulous style and fearless personality is contagious. The talented director Tommy Thoms and I had the privilege of following her and making this short film.
  • Captain Morgan — The Anti-Influencer
    Captain Morgan — The Anti-InfluencerYarrr! We were given an opportunity to start an Instagram page for one of world’s most famous pirates - Captain Morgan (@CaptainMorganAU). We also found that Instagram landscape, and it’s “influencers” were increasingly perpetuating a culture that was toxic and fake. The opposite of the real charm and good times that the Captain endorses. So we were set to out-do the world of the influencer and inadvertently show them how ridiculous they can really be. We cheekily imitated, over-exaggerated,
Projects credited in
  • Spotify x Spice Girls 25th Anniversary
    Spotify x Spice Girls 25th AnniversaryCelebrating 25 years of the Spice Girls with Spotify! On September 19th we held our very first consumer-facing experiential activity since 2019. We brought back the iconic Spice Bus and took a mix of fans, creators and media on the journey of a lifetime - in the form of a tour across London - hosted by five drag queens from RuPaul's Drag Race UK!
Work history
    ACNE London logo
    ACNE London logo
    CreativeACNE London
    London, United KingdomFull Time
    M&C Saatchi logo
    M&C Saatchi logo
    Freelance CopywriterM&C Saatchi
    London, United KingdomFreelance
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Skills
  • Copywriting
  • Writing
  • Content Creation
  • Art Direction
  • Ad Copywriting
  • Marketing
  • Content Writing
  • Web Content
  • Branding
Education
    A
    A
    Award SchoolAward School
     - Sydney, Australia
    AWARD School, run by the Australasian Writers and Art Directors Association has earned an enviable reputation as the region’s most in-demand course for creatives, with the aim to develop advertising skills and conceptual abilities.
    U
    U
    Bachelor of BusinessUniversity of Technology, Sydney
     - Sydney, Australia
    Majors: International Business, Marketing