About me

Currently open to new Marketing Lead opportunities. With 13 years of experience, I am a seasoned marketing professional specializing in strategy, data, and communications. In my recent role as Marketing Lead at ProcessDriven, I successfully led a dynamic team while overseeing revenue, sponsorships, and brand marketing, helping businesses transform chaotic processes for small teams. Throughout my career, I've successfully managed growth initiatives for companies across various industries, including B2C and B2B, e-commerce, nonprofit, hospitality, travel, FMCG, fashion, and fintech. My passion lies in crafting and executing multi-channel strategies that boost revenue and foster growth and meaningful audience engagement. Outside of work, I've had the privilege of living in 5 countries and exploring over 20. When I'm not at my desk, you'll likely find me on a yoga mat or discovering new beaches with my dog, Oscar Wilde.

PostsProjectsExperienceTeam

• Officially gone freelance and made a new website to celebrate! www.gracieclemens.com

Projects

• 14

  SilkFred - Layers are a lifestyleArt Direction: I managed this campaign from beginning to end. From shoot direction and content creation to the final email campaign, I ensured every aspect of the project coincided with brand strategy and tone of voice.
• 1

  SilkFred - Corporate ResponsibilityI developed and managed a corporate responsibility department, managing relationships and raising over £20k for a number of charities.

Work history

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Advertising Creative DirecorSilkFred Ltd
Jul 2016 - Mar 2020London, United KingdomFull Time
• Digital Marketing (including Email & Content Marketing) • Corporate Strategy & Communication • Campaign Strategy & Implementation • Copywriting • Corporate Responsibility • Project Management • Data Analysis & Segmentation • SEO • Photoshoot Directing & Styling
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Marketing ExecutiveHI Mum! Said Dad
Jul 2014 - Jul 2016London, United KingdomFull Time
• Digital & Content Marketing Management • PR • SEO • Event & Awards Management • Office Management

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Skills

• Content Curation
• Email Marketing
• Digital Marketing
• Copywriting
• Charity
• Project Management
• Styling Direction
• Branding
• Directing Photoshoot

Education

Bachelors in Business ManagementQueen Mary University of London
Sep 2011 - Jul 2014London, United Kingdom
• 2:1 Bachelors in Business Management • Elected as USA Student Ambassador • 1st on Dissertation titled "The Psychology of Mindful Consumption: What can we learn from online self-marketing behaviours?"

Awards

Student AmbassadorQueen Mary University of London
Elected USA Ambassador to represent University through blogging.