Grace Guo

Grace Guo

Account DirectorLondon, United Kingdom
+ Info


Pip Jamieson
Charles Olayinka
Sergio Aparicio OKOBÉ
Grace Guo

Grace Guo

Account DirectorLondon, United Kingdom
Projects credited in
  • Nike: Reactland
    Nike: ReactlandThe background How do you truly test out the new Nike React shoes? By running in them, of course. But Wieden+Kennedy Shanghai didn’t just want to take Nike fans on a same-old-same-old run—they wanted to create an experience people would never forget. We were invited to build an installation across China that runners couldn’t stop talking about. It’s a real-time video game, and the players are the fans.
  • OnePlus 6: Campaign Launch
    OnePlus 6: Campaign Launch“OnePlus wanted to expand their audience from an ‘early adopter,’ their existing hardcore fan base consisting of mostly tech enthusiasts, to an ‘early majority’ audience. The first challenge was how to make this happen without losing the original audience,” Gilles Boisselet, ECD, UNIT9.
Work history
    UNIT9 logo
    UNIT9 logo
    Account DirectorUNIT9
    London, United KingdomFreelance
    I moved to London earlier this year to work with UNIT9 as an Account Director. The role is responsible for client servicing, operations and partnership development, and for maintaining and growing existing client relationships. UNIT9 is beginning its quest for market entry into China and APAC as a whole. My role has been to help establish the framework for the business, acting as the face to represent UNIT9 entering China, identifying potential targets, securing new business meetings and pitch opportunities, forecasting its growth in the region, building relations with Chinese brands, as well as government organizations and local partners.
  • Project Management
  • Partnerships
  • Client Services
  • Event Planning
  • Experiential Marketing
  • Brand Communication
  • Campaign Strategy
  • Data Insights
  • Digital Production
  • Fashion Design