I'm an art director, designer, and illustrator hybrid. I have 6 years of experience in Advertising and PR, where I led teams of art directors, designers, video editors, and copywriters to develop performance-driven creative across various platforms. My background involves fully conceptualizing and executing 360 integrated campaigns spanning across video spots, earned media, photography, visual design, social, digital, print, and out-of-home. My past clients include Smirnoff, Sephora, Nike, RaceTrac, Michaels, Capital One, and UNCF. When I'm not art directing, I'm bringing people together at Green Tile Social Club, my passion project that I co-run with friends.
Projects
- Gas Pump Thoughts | RaceTracWe celebrated the inner monologue of customers as they have genius epiphanies at the pump, and used this insight to develop 360 campaigns featuring RaceTrac’s limited time offers – with some tasty humor. Gas Pump Thoughts launched with video spots, social, print, and OOH for the Buffalo Chicken Pizza made with Texas Pete Wing Sauce, and continued with the Barbeque Pizza and Pulled Pork Sandwich made with Sweet Baby Rays.
- A Match Come True | SephoraTrying to find your foundation match is a story as old as time. Getting it perfect has been nearly impossible, until now. At Sephora, we’re here to make your beauty dreams come true—starting with foundation. In this campaign, we highlight our heroes’ journeys of the trials and tribulations of foundation matching. We’re telling the all-too-familiar tale, and bringing Sephora’s ColorIQ and Beauty Advisors to the rescue. Ultimately, we’re giving our clients the happy ending they deserve. If we can
Work history
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Senior Art DirectorTaylor Strategy
- New York, United StatesFull Time
Clients: Smirnoff, Capital One, Crown Royal, UNCF
/ Led a team of 6 art directors, designers, video editors, and copywriters in collaboration with executive creative leadership and cross-functional teams to execute creative concepts.
/ Developed 450+ motion and static social assets while staying cohesive to the visual style of Smirnoff, increasing visibility and engagement to 14k views with over 50% higher shares.
/ Managed project workflows and on-time delivery of assets, improving creative processes.
/ Mentored junior creatives, providing guidance on design principles and industry best practices.
/ Led presentations internally and externally to client stakeholders, articulating conceptual and design decisions, and efficiently addressing feedback.
Art DirectorR/GA
- New York, United States
Clients: Sephora, RaceTrac, Nike, Michaels
/ Developed an elevated video campaign tailored to women of color and their foundation journeys, communicating Sephora’s impact.
/ Spearheaded 360 product campaigns for RaceTrac through creation of video, social, and out-of-home, resulting in high user engagement.
/ Conceptualized the Nike No Pride No Sport Campaign, disruptively proving representation of the pride community in sports is essential.
/ Oversaw full development of visual concepts, ensuring alignment with brand guidelines.
Skills
- Concepting
- Branding
- Campaign
- Design
- Illustration
- Art Direction
- Video
- Social Advertising
- Shoot Production
- Presentations
Education
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AdvertisingThe University of Texas at Austin
- Austin, United States
B.S. Advertising
Texas Creative Portfolio Sequence
Multicultural Advertising Intern Program