Marketing Manager with a background in Design.
For 6 years I have been completing the design-to-marketing process: forecasting consumer trends, product designing, marketing strategy & product promotion. Ultimately though, I intend to return to my fashion roots and am moving home to the United States in June.
Work history
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Marketing ManagerEngage People
Dublin, IrelandFull Time
Managing marketing department from strategy to execution across all brand channels:
Social Media: FB,
Instagram, LinkedIn,
Twitter, YouTube
& Website
Graphic design & typography, creating all marketing assets.
Market research & content planning.
Copywriting, writing & editing, video editing & production.
Global DesignerPrimark
- Dublin, IrelandFull Time
Designer for men's: Denim, wovens, shorts, accessories & shoes.
Designer for cross-company on license, cities merchandise, novelty, eventing ranges (eg: Pride), capsule ranges & collaborations.
-CAD spec design, graphic & prints, fabrication/color/trims selection.
-Trend analysis & research for department & company-wide trends.
-Competitive shopping, trade shows (Pitti, PV, Pure, etc.), forecasting presentations (monthly) & fashion week reporting.
-Range building (for trends, capsules, license & sections).
-Menswear representative for marketing & creative: selection & styling for photoshoots, press, pr, events & marketing campaigns.
-PLM sampling with suppliers & selections, fits with QA, & production with suppliers.
-Working alongside buyers & merchandisers on sales & margin analysis.
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Skills
- Project Management
- Campaign Planning
- Campaign Execution
- Fashion Design
- Garment Design
- Graphic Design
- CAD Design
- Adobe Suite
- Presenting
- Trend Forecasting