I am an individual who loves a challenge and the ability to flex my creative muscles. In my personal life I am a guide leader, dog owner, avid reader and occasional crafter. Over the past 6 years I have spent my career forging a path for myself within marketing. I like working in this field as it is constantly developing so it means that I can push myself with the analytical side and untangle the web that is often marketing data but still be able to put my design skills to good use.
Work history
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Marketing ManagerCondeco Software
London, United KingdomFull Time
Take the lead on all regional focused marketing activities working towards a regional target of £8 million as well feeding into the global marketing strategy from a regional perspective. This includes end-to-end ownership of regional events, regional marketing support, regional content and copy support/creation, development of regional focused workflows and reporting on the regional marketing activities.
Work with the Global marketing team to develop Workflow and campaigns designed to support all the regional targets and activities. Including email workflow design, content creation, calendars and campaign planning.
Report for month on month and year on year MQL generation and conversion for the UK, MEA and Ireland. Looking at the ROI of UK focused marketing activities, to do this I have developed reporting templates for the regional team to use to calculate the CPL for every activity. I also set up processes when deciding what marketing activities to do; Including looking at the engagement, CPL and conversion rates both before and after the campaign is completed.
Support the UK Sales and Customer Success Teams with any brand and marketing related initiatives (including content creation, networking opportunities, RFPs, and presentations).
Working with the Regional Channel team to support our channel marketing efforts. Including working directly with the partners on projects such as on-boarding, training, co-branding and events.
Reporting back to the business on the successes, failures and learnings we have gained from all regional based marketing activities.
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Event Marketing ManagerCondeco Software
- London, United KingdomFull Time
To take end-to-end of the flagship Workplace Innovation Forum London. Where we welcomed more than 120 attendees with 3 top speakers, and a ‘women in tech’ debate panel.
End-to-end ownership of the Development of events marketing strategy for the UK and control of the UK events budget.
Working with the Global Events Director and the UK Sales Director to identify and drive the UK events to support the overall strategy for Condeco.
Reporting on the success and ROI of al the UK events.
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Skills
- Design
- Marketing Strategy
- Marketing
- Event Branding
- Event Design
- Marketing Design
- Marketing Branding
- Print Design
- Digital Design
- Project Management
Education
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BA(Hons) Design Branding and MarketingUniversity for the Creative Arts, Kent
- Rochester, United Kingdom