Work history
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Social Media Account ExecutiveCariad Marketing
London, United KingdomFull Time
Currently working as a Social Media Account Executive for a Digital Marketing Agency. My role includes:
- Solely managing multiple different clients' social media presence through undertaking tactical engagement activities, outreach, creating graphics and copy for paid and organic campaigns across Facebook, LinkedIn, Twitter and Instagram. In my first 3 months, I increased engagement by over 60% for all of my clients.
- Analysing data from Sprout Social and Google Analytics each month and creating in depth reports on performance for all my clients
- Liaising with other teams within Cariad to plan and execute digital marketing strategies for all clients and independently creating Social Media Execution Strategies for my clients.
Social Media and Admin AssistantUniversity of Portsmouth
- Portsmouth, United KingdomPart Time
I worked for AWE team. AWE is an EU-funded project supporting women in overcoming the additional barriers they may face when starting a business.
- Solely responsible for creating weekly content for the Female Entrepreneurs Network Facebook and Twitter pages, increasing engagement on Facebook by 50% over a 6-month period.
- Provided administrative support including filing important research documents and creating/ updating numerous excel spreadsheets for project management purposes.
- Researched contacts and mapped locations for the project outreach - increasing the project outreach by over 70%
- Created a social media content plan for 2020
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Skills
- Microsoft Office
- Canva
- Wordpress
- Adobe Photoshop
- Adobe Lightroom
- Google Analytics
- Social Media Marketing
- Social Media Management
- Content Creator
- Photo Editing
- People Person
- Brand Engagement
- Audience Engagement