Join The–Dots

Graeme Elder

Design Director (Retail / F&B Branded Environments)

  • Create New List
FollowUnfollow

Join our Pro Plan to message Graeme

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDesign Director - Retail Designer - Creative Strategist

About me

I am a hugely experienced design professional. 30+ years of aiming to get it right for the customer. Creator of memorable shopping experiences. Mentor and coach to an army of design talent. Instigator, Arbiter, Achiever. Proud to be a generalist!

Skills

  • 3D Design
  • Signage Design
  • Wayfinding Design
  • Brand Stategy
  • Food Design
  • Stakeholder Engagement
  • Complex Projects
  • Coaching Others
  • Change Management
  • Business Acumen

Work history

2017

Creative Services Director

MSD

Jun 2015 - May 2017
  • United Kingdom
  • Full Time
  • Director, Consultancy Services division. Provided niche bespoke solutions and high quality, large scale volume signage products for retailers, airports and transport hubs.

2015

Design, Planning & Formats Director, Central Europe & Turkey

Tesco Ltd.

Sep 2013 - Apr 2015
  • United Kingdom, Welwyn Garden City
  • Full Time
  • Leading the Design and Planning functions in 5 countries for the world’s 3rd largest retailer. Combined turnover for the region exceeded £9BN for 2013/14. Responsible for development for stores, shopping malls and workplace environments. Guardianship of the Tesco environmental brand standards. Mentoring a cross-functional team of in-country Design, Planning and Space and Range managers to interpret the group property and marketing standards for local products and customers. This involved spending 75% of my time in the local markets developing capability and reporting to country CEOs on the latest Property based programmes and initiatives.

2013

Group Head of Design

Tesco Ltd.

Sep 2007 - Sep 2013
  • Welwyn Garden City, United Kingdom
  • Full Time
  • Senior Manager leading the Design team in Central Europe and Asia reporting to the International Board. Design of the new organisational structure aligning Tesco Property under a single, unified Operating Model. Driving consistency, embedding common working practices and developing talent in 10 countries. Operational savings of +30% driven by relocating layout and merchandise planning CAD functions to Bangalore, India.

2007

Senior Design Manager

Tesco Ltd.

Sep 2004 - Nov 2007
  • Welwyn Garden City, United Kingdom
  • Full Time
  • Responsible for all aspects of design for the Tesco Express and Metro formats. Managed a team of design managers in the development of both formats through an expansive period in the growth of the convenience sector.