Graeme Elder
Available

Graeme Elder

Design Director (Retail / F&B Branded Environments)United Kingdom
+ Info

1

Connection
Alex Elder
Graeme Elder
Available

Graeme Elder

Design Director (Retail / F&B Branded Environments)United Kingdom
About me
I am a hugely experienced design professional. 30+ years of aiming to get it right for the customer. Creator of memorable shopping experiences. Mentor and coach to an army of design talent. Instigator, Arbiter, Achiever. Proud to be a generalist!
Work history
    Creative Services Director
     - United KingdomFull Time
    Director, Consultancy Services division. Provided niche bespoke solutions and high quality, large scale volume signage products for retailers, airports and transport hubs.
    Tesco Ltd. logo
    Tesco Ltd. logo
    Design, Planning & Formats Director, Central Europe & Turkey Tesco Ltd.
     - United Kingdom, Welwyn Garden CityFull Time
    Leading the Design and Planning functions in 5 countries for the world’s 3rd largest retailer. Combined turnover for the region exceeded £9BN for 2013/14. Responsible for development for stores, shopping malls and workplace environments. Guardianship of the Tesco environmental brand standards. Mentoring a cross-functional team of in-country Design, Planning and Space and Range managers to interpret the group property and marketing standards for local products and customers. This involved spending 75% of my time in the local markets developing capability and reporting to country CEOs on the latest Property based programmes and initiatives.
+ Show more
Skills
  • 3D Design
  • Signage Design
  • Wayfinding Design
  • Brand Stategy
  • Food Design
  • Stakeholder Engagement
  • Complex Projects
  • Coaching Others
  • Change Management
  • Business Acumen